Join the founding team behind Publicis Plus+, PepsiCo's dedicated team.

Working across some of the world's most loved food and beverage brands, you'll help bring smiles to consumers with every sip and bite through iconic brands including Pepsi Max, Doritos, Smith's Chips, Gatorade, Red Rock Deli and many more.

This is an opportunity to work on household names with scale, ambition and cultural relevance. From major brand-building initiatives and high-profile strategic partnerships through to a fast-paced, highly progressive media, digital and data transformation agenda, as part of the Publicis Plus+ team you'll build new capabilities, create real impact, and help shape something from day one.

If you're curious, entrepreneurial, and excited about shaping the future of marketing, Publicis PLUS+ is where you'll thrive.

What makes Publicis PLUS+ different?

- Work Beyond Borders: Shape business outcomes across multiple markets, brands, and disciplines, not just a single campaign or country.
- Learn at the Speed of Change: From social commerce and AI to data analytics and connected experiences, you'll work on the capabilities defining the future of marketing.
- Create Real Impact: Help power growth for one of the world's most iconic consumer brands through work that influences business performance, not just media metrics.
- Grow Without Limits: Build expertise across a proven framework, while learning from some of the industry's leading specialists.

We are looking for two Planning Directors to join the team. This is an opportunity to play a key role in shaping communications strategy, influencing senior stakeholders, and driving innovative, evidence based planning that delivers real business impact.



You'll work across integrated campaigns, annual strategic planning and growth initiatives while partnering with specialists across media, data, strategy, creative and content.

If you're passionate about the craft of planning, thrive in collaborative environments, and enjoy solving complex business challenges, we'd love to hear from you.

What You'll Be Doing

- Lead the development of integrated communication and media strategies.
- Shape annual planning frameworks and campaign approaches that drive growth.
- Partner with senior stakeholders to solve business challenges and uncover new opportunities.
- Drive planning excellence across paid, owned and earned channels.
- Use data, insights and effectiveness measurement to inform recommendations.
- Collaborate with specialists across strategy, creative, PR, social and analytics teams.
- Mentor and develop a talented team of planners.
- Champion innovation and challenge conventional thinking to deliver stronger outcomes.

About You

We're interested in people who bring:

- Strong media and communications planning experience.
- A passion for strategic thinking and problem solving.
- Experience managing senior stakeholder relationships.
- A collaborative approach and ability to work across multiple disciplines.
- Curiosity about consumer behaviour,



marketing effectiveness and industry trends.
- Confidence sharing perspectives and constructively challenging the status quo.
- A proactive, self-starting mindset with a desire to continuously learn and grow.
- Experience working closely with creative, social or PR partners.

Nice to Have

- Experience within retail, FMCG, or other fast-paced consumer categories.
- Exposure to effectiveness frameworks, econometric modelling or marketing analytics.
- Knowledge of planning frameworks and communications theory.

Why You'll Love This Role

- Work on iconic brands with significant market presence.
- Influence both long term strategy and in market campaign thinking.
- Join a highly collaborative team that values diverse perspectives.
- Access industry leading data, tools and specialist expertise.
- Be part of an organisation that invests in learning, development and career progression.
- Enjoy the chance to make a genuine impact while working on meaningful business challenges.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way wit

📌 Media Planning Director (Sydney)
🏢 Publicis Groupe ANZ
📍 Sydney