Since 2024, 7-Eleven Australia has joined 7-Eleven international to be part of the biggest retail network across the world, represented in 20 countries with over 84,000 stores. We have bold plans in Australia and a lot of opportunity for someone who wants to be part of a growing retailer with a global footprint.

Vibrant Open Office in Richmond. Work in a dynamic, team-oriented space that sparks creativity

Work Your Way. Enjoy the perfect balance of remote flexibility and in-office collaboration—get the best of both worlds

Make a Difference. Take a paid day off each year to volunteer for a cause you’re passionate about

Fuel Your Day. Enjoy free 7-Eleven coffee and snacks in the office—because great ideas start with great coffee

Family Comes First. Get up to 15 weeks of paid parental leave for the primary carer and up to 4 weeks for concurrent leave, so you can focus on what matters most

Stay Social & Connected. Join our Social Club and Open Committee for regular events, celebrations, and fun activities

Grow Without Limits. Access unlimited LinkedIn Learning courses and invest in your personal and professional development

About the Role

We're looking for an experienced and commercially focused Senior Campaign Marketing Manager to lead the development and execution of integrated marketing campaigns that drive customer engagement, brand growth and commercial performance.

This role has a particular focus on Fuel, Grocery and Collectables Marketing, working closely with our strategic partner Mobil to develop campaigns that grow fuel volume, strengthen brand perceptions and build long-term customer demand. You will also support supplier-led marketing initiatives across key branded categories and sponsorship programs,



including Formula 1.

As part of the Marketing team, you will take ownership of campaigns from brief to execution, bringing together internal specialists, agency partners and suppliers to deliver integrated customer experiences across paid, owned and in-store channels.

Key Responsibilities

Lead the end-to-end development and delivery of integrated marketing campaigns across key commercial portfolios, with a primary focus on Fuel, Grocery and Collectables.

Develop customer-led campaign strategies and compelling customer propositions that drive volume, transactions, market share and brand consideration.

Develop fuel loyalty and conversion strategies that increase active scan rates, customer engagement and fuel-to-store shopping behaviours.

Identify growth opportunities and develop annual and tactical marketing plans for key categories, including fuel, trading cards and grocery.

Lead B2B communications activity, including Fuel Card, to support business customer acquisition, retention and engagement while aligning with the broader fuel and merchandise strategy.

Ensure campaign strategy, media phasing and creative direction align with marketing strategy and brand guidelines, including Mobil alignment.

Stakeholder Management

Partner with senior stakeholders across Marketing, Fuel, Loyalty, Category, Digital, Retail Media,



Commercial Planning and Operations to align commercial priorities with customer-facing campaigns.

Lead cross-functional campaign delivery, ensuring alignment, accountability and excellence in execution.

Lead internal and external agency partners, including PHD, Clemenger and The Corner Shop, from briefing and concept development through approvals, production and launch.

Develop clear and inspiring creative, media and channel briefs, maintaining high standards of strategic alignment and commercial effectiveness.

Drive creative and media effectiveness through performance analysis, customer insights and continuous optimisation.

Lead strategic partnerships and sponsorship activations, including Mobil, Red Bull and Oracle Red Bull Racing, in partnership with the Brand Experience team, to drive customer engagement and commercial value.

Maximise supplier-funded marketing investment through collaborative planning, commercialisation and integrated activation opportunities with suppliers and Anytime Media.

Leadership & Capability Building

Champion collaboration, innovation and continuous improvement across the Marketing team and Branded Marketing chapter.

Share expertise and coach marketers to build campaign capability and marketing excellence.

Define campaign objectives, KPIs and success measures, leveraging brand and ad tracking, media mix modelling and customer insights to assess performance and improve marketing effectiveness.

Lead post-campaign reviews and translate performance insights and testing learnings into actionable recommendations for continuous improvement.

Skills & Experience

Proven track rec

📌 Senior Marketing Manager (Melbourne)
🏢 7-Eleven Australia | 领英
📍 Melbourne