Our client, SenseNet, is a Canadian technology company specialising in ultra-early wildfire detection and environmental monitoring. The company develops and deploys integrated intelligence systems that combine AI-enabled optical and thermal cameras, ground-based environmental sensors, satellite data, and advanced analytics to detect wildfire ignitions at the earliest possible stage and provide decision-support to emergency responders and asset owners.

SenseNet’s platform is designed to operate in complex, high-risk environments, delivering continuous situational awareness across large and often remote geographies. By fusing multiple data sources into a single operational view, SenseNet enables earlier detection, faster verification, and more informed response planning, supporting improved outcomes for public safety, environmental protection, and critical infrastructure resilience.

SenseNet’s technology is currently deployed across North America and other international markets, working with governments, utilities, land managers, and infrastructure operators to reduce the impact of catastrophic wildfires.

SenseNet is expanding its presence in Australia in response to increasing bushfire risk and growing demand from forestry, land-management, infrastructure and government organisations for advanced early-warning capability.

As part of this expansion, SenseNet is seeking to establish a sustained in-market commercial presence to develop a strong customer pipeline, progress pilots and trials, and convert interest into long-term contracts and partnerships.

Role Purpose The Australia Sales & Business Development Manager will lead SenseNet’s commercial growth in Australia, with responsibility for building pipeline, developing customer relationships, progressing opportunities and delivering commercial outcomes.

This is fundamentally a sales role. Demonstrated success in B2B, enterprise, technology or solution-based sales is a significant prerequisite. The successful candidate will be expected to independently identify prospective customers, qualify opportunities, manage complex sales processes and convert interest into pilots, deployments and contracted revenue.

Acting as SenseNet’s principal in-market commercial representative, the role will focus on forestry and land-management organisations, utilities, rail operators, mining companies, critical infrastructure owners and other organisations operating in bushfire-prone or high-risk environments.

Experience in forestry, bushfire, fire management or land management is highly desirable, particularly where it includes established industry relationships or a strong understanding of operational fire-risk requirements.





The role will form part of SenseNet’s broader Australian market presence and will work in coordination with Crestview Strategy and SenseNet’s global technical and commercial teams as opportunities develop.

The role requires a high degree of autonomy, strong commercial judgement and the discipline to manage long-cycle enterprise sales processes while representing an international technology company in a developing market.

Key Responsibilities

Business Development and Sales

- Build and manage a qualified Australian sales pipeline across priority commercial sectors.
- Proactively identify and pursue new customer opportunities.
- Lead end-to-end sales processes from prospecting and qualification through to proposal development, negotiation and contract execution.
- Convert customer interest into pilots, trials, proof-of-concept activity and contracted deployments.
- Develop strong relationships with prospective and existing customers to support repeat business and long-term partnerships.
- Prepare and deliver compelling sales presentations, proposals and commercial documentation.
- Maintain disciplined forecasting, CRM records, pipeline reporting and activity tracking.
- Deliver against agreed pipeline, business development and sales objectives.

Government and Procurement

- Support SenseNet’s participation in Commonwealth, state and local government procurement processes.
- Progress relevant panels, tenders, grants, trial programs and other procurement opportunities.
- Coordinate responses to RFIs, RFPs and tenders in collaboration with SenseNet’s technical and commercial teams and relevant Australian advisers.
- Maintain working familiarity with relevant procurement, compliance and governance requirements.

Stakeholder and Relationship Management

- Build and maintain relationships with senior commercial decision-makers, operational leaders, procurement teams and industry stakeholders.
- Act as SenseNet’s lead commercial representative in customer meetings, sales discussions and relevant industry engagements.
- Maintain momentum and follow-through across sales opportunities, pilots and procurement processes.
- Represent SenseNet professionally and credibly across customer and industry environments.

Market Intelligence and Internal Coordination

- Provide SenseNet leadership with clear intelligence on customer requirements, competitive activity and market developments.
- Contribute commercial insights to the continued refinement of SenseNet’s Australian go-to-market strategy.
- Coordinate with SenseNet’s global technical,



product and leadership teams to support Australian market activity.
- Identify potential partners, integrators and collaborators that may strengthen market access or delivery capability.

Required Skills and Experience Essential

- A demonstrated track record of achieving commercial sales outcomes in B2B, enterprise, technology or solution-based environments.
- Demonstrated success in developing new business opportunities and converting prospects into contracted customers.
- Experience managing end-to-end sales processes, including prospecting, qualification, proposal development, negotiation and contract progression.
- Experience operating in long-cycle, consultative or procurement-led sales environments.
- Strong commercial judgement and the ability to independently manage and prioritise a sales pipeline.

- Ability to engage credibly with senior executives, operational leaders, procurement teams and other decision-makers.
- Strong written and verbal communication skills, including the ability to develop high-quality proposals, presentations and commercial documentation.
- A high degree of autonomy, self-direction, persistence and commercial discipline.

Highly Desirable

- Experience in forestry, bushfire, fire management, emergency management or land management.
- Established relationships or networks across Australian forestry, plantation management, fire management or related industries.

- Understanding of bushfire risk, fire detection, land management or operational requirements in bushfire-prone environments.

Desirable

- Experience selling technology, sensing, monitoring, environmental, safety or operational solutions.

- Experience selling to or working with Australian government or government-adjacent organisations.
- Familiarity with Australian procurement frameworks and tender processes.
- Experience across utilities, rail, mining or critical infrastructure.

- Experience representing an international or technology-led organisation in a local market.

Capabilities and Attributes

- Solid commercial instincts and a results-oriented approach to sales and business development.

- Ability to translate technical capability into a clear and compelling customer value proposition.
- Strong relationship-building capability and stakeholder awareness.
- Sound judgement and the ability to operate in complex and risk-managed environments.

- Professional discretion and confidence representing SenseNet commercially in the Australian market.
- Ability to work effectively as part of a broader Australian and international team.
- Alignment with SenseNet’s mission and purpose.

Reporting and Location

- Reports to SenseNet leadership.
- Based in Australia and operating with a high degree of autonomy.
- Will work in coordination with Crestview Strategy as part of SenseNet’s broader Australian presence.

📌 Australia Sales & Business Development Manager - SenseNet (Client Role) (Sydney)
🏢 Crestview Strategy Australia
📍 Sydney