Director, Digital Marketing AU

Position Summary

Lead and execute the end-to-end digital marketing strategy for ANZ, driving customer acquisition, retention, and commercial growth across app, web, CRM, loyalty, MarTech and paid channels. Build and develop a high-performing digital team, ensure digital integration with brand and franchise partners, and deliver measurable ROI through data-driven optimisation and cross-functional leadership.

Essential Functions

Strategic Digital Leadership

- - Own and lead the end-to-end digital marketing vision, strategy, and roadmap for ANZ, ensuring alignment with global priorities while championing local market needs

- - Serve as the primary digital marketing authority for the business unit, influencing global direction and ensuring ANZ requirements are represented in cross-regional forums

Team &

- Capability Leadership

- - Build, lead, and develop a high-performing digital marketing organisation, including CRM, loyalty, eCommerce, MarTech, digital platforms, and performance media specialists

- - Foster a culture of innovation, continuous improvement, and capability uplift across all digital functions

Digital Ecosystem &

- Customer Engagement

- - Oversee CRM and loyalty programs, driving data-driven personalisation, segmentation, lifecycle optimisation, and customer retention strategies

- - Champion MarTech and advanced analytics adoption to maximise automation, personalisation, and performance effectiveness

Performance Marketing &

- Digital Commerce

- - Lead performance media strategy across all paid channels to drive customer acquisition, retention, and ROI

- - Own digital commerce growth across the Subway App, website, and aggregator partnerships,



ensuring seamless customer experience and commercial outcomes

Executive Influence &

- Cross-Functional Leadership

- - Represent ANZ Digital Marketing in executive leadership forums, franchisee councils, and industry engagements, providing thought leadership and strategic insight

- - Partner with cross-functional teams (Marketing, Operations, Development, Finance, Global Digital) to support broader business priorities and ensure digital integration across the organisation

Innovation &

- Transformation

- - Lead digital transformation initiatives, including piloting emerging technologies, testing new solutions, and scaling high-impact innovations across the market

Financial Management &

- ROI Accountability

- - Own and manage a multi-million-dollar digital marketing budget, ensuring investment efficiency, forecasting accuracy, and measurable commercial impact

- - Deliver executive-level reporting, insights, and data-led recommendations that demonstrate digital performance and strategic contribution to business outcomes

Skills And Abilities Required

- - Strategic Thinking: Ability to define long-term digital marketing direction aligned with business objectives and ANZ market dynamics

- - Digital Channel Expertise: Deep knowledge of performance media, eComm, CRM, loyalty and MarTech platforms





- - Commercial Acumen: Strong understanding of how digital activity drives commercial outcomes; ability to prioritise initiatives based on ANZ business unit impact

- - Data-Driven Decision Making: Skilled in interpreting data and insights to guide strategy, campaign optimisation, and performance reporting

- - Consumer-Centric Mindset: Focused on improving guest experience across digital touchpoints to drive engagement, satisfaction, and loyalty

- - Leadership &
- Team Development: Ability to lead, coach, and inspire within a high-performance team

- - Project &

- Campaign Management: Ability to manage multiple initiatives, timelines, and stakeholders in a fast-paced workplace

- - Cross-Functional Collaboration: Strong collaborator who works effectively with internal teams, agencies, and global counterparts

- - Innovation &

- Continuous Improvement: Embraces experimentation, new technology, and evolving best practices to stay ahead

- - Stakeholder Engagement: Skilled at influencing and aligning senior stakeholders through clear communication and results-focused planning

- - Executional Excellence: Strong attention to detail and operational rigour to deliver high-quality, on-brand digital execution

- - Change Leadership: Ability to lead teams and stakeholders through digital transformation and evolving marketing practices

Education

- - Bachelor’s degree required, in Marketing, Technology, Business, or a related discipline

Experience

- - 8 years in senior digital marketing roles, ideally in multi-channel retail, QSR, or FMCG industries

- - 3–5 years of supervisory / people leadership experience

📌 Brisbane - Marketing & Culinary - Dir- Digital Marketing AU
🏢 Subway
📍 Brisbane