CRM Analyst – Hanes Brands - Melbourne

- Permanent full‑time role with a tailored career plan and strong learning & development programs
- Health and wellbeing programs, plus hybrid and flexible working
- A collaborative culture with a genuine commitment to sustainability

Support the CRM, Loyalty and Personalisation team by owning execution, data requests and operational workflows, enabling faster delivery, reduced reactive workload, and improved campaign accuracy. At the core of this role is making CRM work better, faster and smarter.

You’ll be the operational backbone of the team — translating business questions into insights, turning briefs into flawlessly executed campaigns, and ensuring data, audiences and workflows are set up for success. From building and QA’ing customer journeys and SMS campaigns, to creating high-quality segments, reporting on performance and supporting testing, you’ll bring structure, accuracy and momentum to everything the team delivers. You’ll also keep a close eye on workflows, priorities and platform issues, proactively resolving problems and removing friction so the team can stay focused on impact.

What you’ll bring

- 1-2+ years’ experience in CRM, lifecycle marketing, loyalty or customer marketing, ideally within retail or eCommerce
- Hands-on experience using a CRM or marketing automation platform, such as Dotdigital, Salesforce Marketing Cloud, Braze, Klaviyo or similar
- Experience working with customer data, including behavioural and transactional datasets and segmentation
- Experience executing and QA’ing email, SMS, push and automated customer journeys
- Analytical skills,



with the ability to interpret campaign performance to produce transparent and actionable insights
- Strong Excel skills and experience using Power BI or an equivalent reporting tool
- Understanding of A/B testing, control groups and test-and-learn methodologies
- Exceptional attention to detail, problem-solving and organisational skills, with the ability to manage multiple priorities and deadlines
- A proactive, collaborative team-first mindset, with confidence working and presenting to key stakeholders across eCommerce, Marketing, Retail and Brand teams

What's in it for me?

- Amazing working culture, structured training & development programs, genuine internal career pathways … love coming to work!
- Huge staff discounts! Enjoy up to 60% across all brands in the Hanes portfolio … we're talking about huge savings on Bonds, Sheridan, Bras N Things, Berlei – and more!
- Sample sales and extended family and friends discounts
- Wellness Programs – regular free skin checks, flu shots, Employee Assistance Program, fresh fruit delivered on-site
- Access to awesome perks, including corporate discounts, novated car leasing, , Parental Leave Program
- Monthly business updates from our CEO and Senior Leadership Team, with regular presentations from our community partners




- “Summer Fun” – take advantage of a 9 day condensed fortnight, in addition to your leave allowance, during the summer months and make the most of the sun!
- Company-wide “Golden Yarn” Reward & Recognition Program
- “Lunch & Learn” sessions, with topics including financial management and health & wellness
- Established and committed LEAN organization offering on-going training to all employees
- Genuine commitment to global sustainability

Who are we?

Hanes Brands Australasia is home to some of Australia’s most iconic names – Bonds, Berlei, Sheridan, Bras N Things and more. We’re part of Hanes Brands Inc, a global powerhouse and one of the world’s largest apparel manufacturers. With 18 brands in our portfolio, thriving e-commerce sites, a rapidly growing store network, and strong wholesale partnerships, we’re shaping the future of everyday comfort. The best part? Aussies love what we do – and the future looks bright!

Cultivating a diverse and inclusive workplace …

Here at Hanes Brands Australasia, we are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. Therefore, we warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us. If you are ready to make a significant impact in a dynamic and fast-paced environment, apply now to join our team.

📌 CRM Analyst (Melbourne)
🏢 Hanes Brands Australasia
📍 Melbourne