Potentia Solutions Leisure is seeking a motivated and detail-driven Digital Marketing Coordinator to support the execution of performance-led digital campaigns across our portfolio of hospitality, leisure and lifestyle brands.

This role is hands-on and executional, ideal for a digital marketer ready to deepen their experience across paid media, CRM and website content while working within a fast-paced, multi-brand workplace.

Key Responsibilities

- Accurately implement and manage digital marketing campaigns across core performance platforms including Google Ads, Meta Ads, TikTok Ads, Eventbrite Ads, Spotify Ads, YouTube Ads, Apple Ads and other relevant networks
- Conduct weekly monitoring, tracking and reporting of campaigns to ensure delivery against KPIs
- Assist in the implementation of structured A/B testing across ad copy, creative formats and audience segments to drive performance and brand awareness
- Build and schedule email and SMS campaigns, ensuring content accuracy, segmentation integrity and solid deliverability
- Maintain websites with up-to-date product,



event and promotional content, ensuring accuracy and consistency across brands
- Contribute to marketing performance reporting for internal leadership and external stakeholders
- Support the wider marketing team with general marketing tasks, including campaign coordination, asset management, content uploads and administrative support as required

Skills & Experience

- Previous experience in digital marketing is highly desirable
- 1–3 years’ experience in Search and Social campaigns is highly desirable
- Technical awareness in Google Ads and Meta Ads, with experience operating within the Australian media and digital advertising landscape
- Working knowledge of attribution models and web analytics tools such as GA4
- Proficiency in Excel, PowerPoint and Microsoft platforms for analysis, reporting and data manipulation
- High attention to detail with a proven ability to work autonomously, manage priorities and meet deadlines

📌 Digital Marketing Coordinator (Brisbane)
🏢 Icatha HS
📍 Brisbane