The Opportunity

At Muscle Republic our vision is to connect the world through the heartbeat of fitness. The eComm Manager will help realize this vision by effectively managing our online trading operations including product listings, merchandising, onsite search, conversion rate optimization, marketing and customer experience. This role is based in Sydney's CBD and would suit a highly organized, strategic, and team-oriented individual capable of effectively managing the marketing calendar, product launch cadence and planning.

Key Role Responsibilities

- Analyze market trends, competitor activity and customer behaviour to develop effective eComm strategies that drive business growth and achieve revenue targets.
- Develop targeted campaigns in collaboration with marketing teams to create compelling content and effective marketing materials, ensuring consistent brand messaging across all platforms.
- Effectively utilize data analysis and customer feedback to enhance strategy performance.
- Oversee and optimize the technical and functional aspects of MSCR’s online store to ensure accessibility and an engaging customer experience.
- Oversee and manage IT partners to maintain and improve store elements such as performance, security, usability and stability.
- Own the CRO roadmap across desktop, mobile and app, prioritizing tests by expected revenue impact and effort.
- Work with the eComm Lead, external agency and creative team to design and build test variants and UX improvements.
- Own online merchandising across site and app, including the homepage, collection and category pages and product sorting, aligned to the commercial calendar.
- Work with the commercial, product and operations teams to prioritize hero products, new launches, bestsellers and aged or overstocked inventory.
- Track sell-through and category performance and adjust merchandising to meet sales, margin and stock targets.




- Effectively utilize analytical tools to track marketing kpis such as traffic, conversion rates, customer acquisition costs and average order value.

About You

- 2-3 years of experience in marketing campaign management, integrated marketing, or marketing project/program management.
- Proven track record of planning and executing cross-functional marketing campaigns across multiple channels (e.g., email, digital, social, web, product).
- Experience working in a fast-paced, deadline-driven environment with multiple stakeholders.
- Strong background in project management, with proficiency in tools like Asana, Monday.com, Wrike, or similar.
- Demonstrated ability to collaborate effectively with creative, brand, product marketing, and digital teams.
- Experience managing or contributing to a centralized marketing calendar and coordinating campaign timelines.
- Familiarity with campaign performance metrics and ability to analyze and report on campaign success in partnership with marketing ops or analytics.
- Hands-on experience running CRO and A/B testing programs, using tools such as VWO, Optimizely, Convert or similar, and behaviour analytics tools such as Hotjar or Microsoft Clarity.
- Experience managing onsite search and merchandising platforms (e.g., Algolia, Searchspring, Klevu or native Shopify search and discovery).
- Strong understanding of online merchandising principles, and experience working with commercial teams on range, stock and margin priorities.
- Full AU working rights.

What We Offer

- A values-driven business fostering a supportive and friendly team culture
- Flexible work (mid-week WFD day & flexible start/finish times)
- Paid day off for your birthday
- Free daily coffee at surrounding cafes
- Free personal product allowance, plus a discount for your family and friends
- Office snacks
- Regular team workouts and team building activities
- Opportunities for ongoing professional development and career growth
- Competitive remuneration including generous bonus incentives

📌 eComm Manager (Sydney)
🏢 Muscle Republic
📍 Sydney