Executive Leadership Opportunity | Global Marketing Director – UOW Global Education

· Influence marketing outcomes across Asia, the Middle East and emerging global markets

· Lead digital, data and AI-enabled marketing transformation at scale

· Shape the growth of one of Australia's leading international education portfolios

UOW Global Education is seeking to appoint a Global Marketing Director to provide strategic leadership for marketing performance, capability, technology, data and continuous improvement across our global network of institutions and growth initiatives. The role can be based at any of our campuses located in Wollongong, Dubai, Hong Kong or Malaysia.

This influential enterprise leadership role is responsible for strengthening marketing effectiveness across multiple international markets, supporting institutions to enhance student acquisition outcomes, improve the use of marketing technology and analytics, and build capability through shared frameworks, insights and best practice. The role also leads the marketing strategy and launch of approved current markets, institutions and growth initiatives across the UOWGE portfolio.

This role is well-suited to a strategic and commercially minded marketing leader with significant experience operating across complex, multi-entity organisations and international markets. The successful candidate will bring expertise in digital marketing, CRM, marketing automation, analytics and performance optimisation, together with experience in higher education, international education,



transnational education or another regulated service sector.

Experience marketing to students, parents, schools, agents, employers and other education partners will be highly regarded, as will experience across Asia, the Middle East and other global growth markets. A track record of establishing communities of practice, shared frameworks and portfolio-wide capability uplift will be key to success.

The ideal candidate will be:

- Commercially astute, data-led and outcomes focused.
- Collaborative and influential, with respect for institutional accountability, local expertise and cultural context.
- Pragmatic, decisive and comfortable working through complexity and ambiguity.
- Curious, innovative and committed to continuous improvement.
- Trusted and credible, with high levels of integrity, discretion and accountability.
- Resilient and adaptable, with the ability to manage competing priorities across time zones and jurisdictions.

The role offers the opportunity to:

- Shape and elevate marketing performance across a diverse international education portfolio spanning multiple countries and markets.
- Lead marketing strategy, go-to-market execution and capability development for new institutional and growth initiatives.
- Drive innovation through marketing technology, analytics, CRM, automation and responsible AI adoption.
- Partner with executive leaders across the UOWGE network to deliver measurable improvements in student acquisition, operational effectiveness and organisational growth.

For enquiries regarding this opportunity: [email protected]

📌 Global Marketing Director (Wollongong)
🏢 UOW Global Education
📍 Wollongong