We're a fast-growing, well-funded Australian consumer tech company. We've found strong traction and are now scaling our acquisition engine, which is where you come in. We're looking for a Growth Marketing Lead to own our acquisition plan end-to-end and turn it into campaigns that actually move the needle.

About The Role

You'll own our overall acquisition plan, working closely with our specialist media and creative agency partners to turn strategy into campaigns that convert, and get better every quarter. You'll be given a clear target to hit and the autonomy to decide how to get there: which channels to prioritise, how to split spend across paid, owned, partner and emerging channels, and which tests to scale or kill. Once the plan is agreed, the reallocation calls are yours.

You won't be doing this in isolation. You'll partner with Product and Design on landing pages and conversion experiments, look for opportunities with adjacent teams, and stay closely aligned with leadership on where the next opportunity sits.

What to Expect

- Own the acquisition plan across paid search, paid social and programmatic, translating a top-down growth target into a channel-level plan.
- Run a genuine test-and-learn program with real statistical rigour, not "we tried a thing once."
- Brief and hold our media and creative agency partners accountable for output, not just activity.
- Decide how to reallocate budget across channels, formats and audiences as results come in.
- Partner with Product and Design to shape landing pages and CRO experiments that lift conversion.
- Shape day-to-day creative and messaging direction with our agency, within brand guardrails.
- Build out the acquisition strategy and forecast as you go, defending and advocating for the plan, not just inheriting one.
- Spot opportunities with adjacent teams that extend where and how we acquire customers.

Your Profile





You're someone who can hold a paid media budget with confidence and defend the trade-offs, and you're just as interested in the creative and messaging that makes campaigns work, even if you're not the one designing it.

This is your role if you:

- Have owned a paid media budget across channels and can defend the trade-offs, not just report on them.
- Have hands-on, in-depth channel knowledge of paid search, paid social and programmatic.
- Have run test-and-learn programs with genuine statistical rigour.
- Care about messaging and creative. You want a hand in shaping it with our agency, even if it's not your day job.
- Have briefed and held media or creative agencies accountable for real output.
- Can read attribution and analytics well enough to separate genuine growth from vanity metrics.
- Have built (or are hungry to build) an acquisition strategy and forecast from scratch, and are ready to advocate for it.

Recruitment Process The process is designed to be thoughtful, practical, and transparent, and will typically include:

- Introductory Conversation: An initial discussion to learn more about your background, experience, and interests. We’ll also share more detail about the company, product, and leadership team.
- Leadership Conversation: A conversation with the Hiring Manager or Executive Leadership Team focused on the company’s direction, key challenges, and what success in the role looks like.
- Technical Deep Dive: A deeper discussion exploring how you think through technical and organisational challenges, make trade-offs, and operate in fast-moving environments.
- Final Conversations: A small number of final discussions with senior leaders to ensure strong mutual alignment across vision, leadership style, and technical direction.

We aim to keep the process effective, communicative, and respectful of candidates’ time throughout.

We look forward to receiving your application!

📌 Growth Marketing Lead (Sydney)
🏢 Stealth Startup
📍 Sydney