GKR Karate is one of the world's largest martial arts organisations, with more than 40,000 active members across 600+ locations in Australia, New Zealand and the United Kingdom.

We're looking for a Growth Marketing Specialist with a clear objective: Help us generate more high-quality prospective member leads at a commercially sustainable cost.

You'll inherit significant existing paid media activity across multiple platforms and markets, strong organic lead generation, dedicated internal design, content, SEO and development resources, external agency support and an organisation with an appetite to invest further where the numbers make sense.

Paid performance marketing will be an important part of the role, but we're equally interested in what else might be possible. We're looking for someone who is curious about where our next leads might come from and excited by the opportunity to identify, test and develop new ways of reaching prospective members.

The opportunity

With more than 600 locations across 3 countries, our acquisition challenge is an interesting one. Different locations have different levels of capacity, competition, brand awareness, lead costs and conversion performance. An approach that works brilliantly in one market may not be the right approach somewhere else.

We want to become much more sophisticated about understanding where we should invest, what we should promote, who we should target and where the greatest opportunities for growth actually exist.

Paid performance marketing will be a major part of the role, but it won't be the whole job.

If you identify an opportunity through organic search, an influencer, a commercial partnership, a local promotion, a new platform, a different offer or an acquisition strategy we haven't considered before, we want you to explore it.

Bring us the idea. Help us test it. Measure it. If it works, let's scale it.

What you'll be responsible for

Your primary focus will be acquisition and lead generation across Australia, New Zealand and the United Kingdom.

You'll

- Take ownership of paid acquisition performance across Google, Meta and other relevant platforms
- Analyse and optimise campaigns, audiences, targeting, creative, offers and budget allocation
- Help determine where marketing investment should be directed across more than 600 locations




- Work with our dedicated SEO specialist to identify and capitalise on organic lead-generation opportunities
- Proactively identify new acquisition opportunities through partnerships, influencers, affiliates, promotions, new platforms and other channels
- Develop and test new campaigns, audiences, offers and lead-generation concepts
- Work with our internal design and content teams to continually test and improve creative
- Identify landing page, funnel and CRO opportunities that could increase enquiry rates
- Monitor lead quality and downstream conversion so we're optimising for leads that actually become members, not simply cheaper leads
- Use data to recommend where investment should be increased, reduced or reallocated
- Explore practical applications of AI, automation and emerging technology to improve acquisition performance and efficiency

We don't expect you to personally execute every element of this. We are keen however, to find someone who wants to take ownership of the outcome.

What we're looking for

You'll likely come from a performance marketing, growth marketing, digital acquisition or similar background.

You should have

- Strong practical knowledge of Google Ads and Meta Ads
- Experience managing and optimising meaningful paid media budgets
- A strong understanding of lead-generation funnels and conversion
- Experience testing campaigns, audiences, creative, landing pages or offers
- Strong analytical skills and the ability to turn data into action
- An understanding of CPL, CAC, conversion rates and acquisition economics
- The curiosity to look beyond existing channels and identify new opportunities
- The confidence to work with agencies, specialists and internal stakeholders
- A willingness to challenge existing approaches when the data suggests there's a better way

Experience with multi-location businesses, high-volume lead generation, SEO, CRO, partnerships, influencer marketing, affiliate marketing,



Salesforce or membership/subscription models would be highly regarded, but isn't essential.

You'll have resources around you

This isn't a role where you'll be expected to design the ads, write every piece of content, build the landing pages and manage every system yourself. You'll work alongside an established digital function with:

- Dedicated SEO capability
- An in-house design team
- Dedicated content capability
- Development and digital systems resources
- Digital support staff in Australia and the Philippines
- External agencies and technology partners

Where you identify an opportunity that requires additional budget, technology or specialist capability, we're open to investing where there is a sound commercial case.

Why GKR Karate?

Our active membership has approximately doubled since 2021 and we're now working towards the next stage of growth across Australia, New Zealand and the United Kingdom. We're also making significant investments in our technology, data and digital capability, including Salesforce, lead management, online registration, member-facing technology and our wider digital ecosystem.

You'll have scale to work with, meaningful marketing investment, hundreds of local markets, international reach, existing specialist resources and considerable freedom to find better ways of generating new members.

We're not looking for someone to just manage what we're already doing. We're looking for someone who wants to find what we should be doing next.

Interested?

If you're an experienced performance or growth marketer who enjoys finding opportunities, testing ideas and using data to work out what actually drives growth, we'd love to hear from you. Please submit your CV along with a short cover note telling us a little about your experience and, importantly, an example of an acquisition or lead-generation initiative you've worked on that delivered a measurable result.

We don't expect you to have experience in martial arts, but we do want someone who is curious about our business, comfortable taking ownership and excited by the chance to help shape how we approach acquisition across more than 600 locations.

If that sounds like you, we'd love to hear from you.

Questions? Reach out to us at [email protected]

📌 Growth Marketing Specialist – Performance & Acquisition (Port Adelaide)
🏢 GKR Karate
📍 Port Adelaide