Wesfarmers OneDigital is building Australia's leading data and digital retail ecosystem, underpinned by AI across everything we do. We operate across four pillars - loyalty, data, retail media and AI, turning millions of customer interactions into insights that shape how Australians shop, live and connect.

Reporting to the Chief Data Officer, the Head of Data Intelligence is responsible for the development, evolution and performance of the Group’s shared data asset and the Group’s data intelligence foundations.

The role owns how customer, B2B, product, digital and commercial data is integrated, governed and transformed into trusted insights and intelligence that support commercial decision-making and AI-enabled experiences across Wesfarmers.

Working closely with data science and technology leaders, the role ensures the Group has the highest quality data, knowledge and intelligence foundations available which can be commercialised to drive maximum commercial value for the Group.

The role leads a high-performing team and plays a key role in determining where Wesfarmers invests in data and intelligence capabilities to generate sustainable value into the future.

What you’ll do

· Partner with the Chief Data Officer to define the strategy, roadmap and investment priorities for the Group’s data and intelligence capabilities

· Own the design, development and evolution of the Shared Data Asset, ensuring investment is directed towards opportunities that create the highest quality data intelligence foundations for the Group

· Partner with the leader of Data commercialisation to quantify and demonstrate the value generated from the Shared Data Asset by the Wesfarmers retail businesses and corporate office

· Build and maintain trusted identity, attributes, behavioural segments and audiences that strengthen the Group’s understanding of customers and support personalisation, retail media, loyalty and other commercial use cases

· Work closely with data science and engineering teams to ensure data products, analytical models and intelligence capabilities operate as a coherent ecosystem

· Lead the shaping of the Wesfarmers’ data intelligence foundations to support the development of a context layer for all Group AI models and agents





· Ensure data and intelligence capabilities are governed, secure and compliant, embedding appropriate privacy, quality, lineage and access controls

· Build and lead a high-performing team across data integration, analytics and intelligence

· Build capability across OneDigital and the divisions to improve the quality and effectiveness of data and AI-led decision-making

What you’ll need

· 10+ years' senior experience leading data, analytics or AI functions within a large, complex or data-intensive organisation.

· Demonstrated experience building or maturing an enterprise-scale retail data asset or data layer (e.g. a customer data platform, data mesh or shared data asset), including integrating data across multiple domains.

· Track record translating data into commercial value — such as personalisation, incrementality or cross-shop analytics — ideally in retail, e-commerce or consulting.

· Experience using emerging AI and agentic architectures and an understanding of how data and knowledge foundations can be accelerated is highly regarded.

· Demonstrated people-leadership experience, including leading data analysts, consultants, data science or insight teams.

· Deep understanding of advanced analytics, data modelling techniques, machine learning and generative/agentic AI concepts, data architecture, and data analytics practices at enterprise scale.

· Strong analytical and commercial acumen, able to translate complex data into decision-ready, high-impact insights.

· Sound understanding of data governance and privacy, and how they build trust in a shared data asset.

· Strong stakeholder management, able to partner effectively across data commercialisation, data science, technology and divisional teams.

About Wesfarmers

As one of Australia’s largest listed companies,



we’re proud of our longstanding contribution to Australians. We continually reinvent ourselves and invest in the businesses we own and operate, including leading retailers like Bunnings, Kmart, Target, Officeworks and Priceline. We also have an online offering, including OnePass and the Group shared data asset.

Our work doesn’t stop there, we operate in the industrials sector which supplies the nation with chemicals, energy and fertilisers, and industrial and safety products. And we participate in an integrated lithium joint venture, including the operation of a mine and concentrator and the development of a refinery.

Join the team at Corporate Office which provides support and advice across the Wesfarmers Group The Corporate Office provides corporate services and support to the autonomous businesses within the Wesfarmers Group, enabling the achievement of Group objectives. It leads capital allocation and portfolio management for the Group and focuses on leveraging and enhancing the Group’s reputation to support attraction and retention of talent, securing investment opportunities and maintaining a low-cost capital. To do this, we need great people, working together and role modelling our values and ways of working.

Our culture

We’re results focused, but we’re a business that cares. Here we are less about titles and more about everyone playing a valuable role. We provide autonomy and space with freedom to operate, quickly learning from mistakes because we know they are part of the way forward. We’re curious, open minded, and collaborative. And although we’re thought leaders, we’re humble, and willing to share knowledge and learn from one another.

We know that diversity fosters greater innovation and better customer connection, so we strive to create an inclusive and diverse work environment.

Next steps

If this sounds like your next career move, click on the ‘Apply’ button. Please note that we may commence interviewing of candidates prior to this closing date.

We’re hiring the best and the brightest talent. Let’s start to explore the possibilities of achieving excellent things together.

For more information, visit our website at https://www.wesfarmers.com.au

📌 Head of Data Intelligence (Melbourne)
🏢 Wesfarmers
📍 Melbourne