Full-time | Senior Leadership | Commencement: within approximately five weeks

Indicative renumeration: $180k super performance incentive, commensurate with experience

AEYIA is building a recent kind of human services ecosystem across eight interconnected Life Areas: Career, Creativity, Environment, Family, Growth, Health, Money, and Relationships.

As we move from platform build into market launch and growth, we're seeking an exceptional marketing leader to shape how a purpose-driven Australian marketplace enters the world. This is an opportunity to build not only a brand and growth engine, but a new category of human-centred marketing.

About the Role

As Head of Marketing, you'll own AEYIA's end-to-end marketing strategy and lead the development of a scalable marketing function. You'll work closely with the Founder & CEO and collaborate across Operations, Technology, Finance, Creative and Professional/Sales teams to drive growth across both sides of our marketplace.

This is a strategic and hands-on leadership role spanning:

Brand and positioning

Client acquisition and retention

Professional acquisition and marketplace growth

CRM, lifecycle marketing and automation

Paid media, SEO, partnerships and PR

Marketing technology and AI-enabled capability

Budget management, analytics and commercial performance

Who You Are

We're looking for a leader who is:

- Commercially ambitious and strategically minded
- Equally comfortable with people, data and decision-making
- Able to move between vision and execution
- Curious, thoughtful and evidence-led
- Excited about building something meaningful from the ground up

Most importantly, you'll believe that effective marketing doesn't require manipulation to drive results.

What You'll Do

Develop and execute AEYIA's marketing strategy and growth roadmap





Build acquisition and nurture journeys for both Clients and Professionals

Drive growth across a two-sided marketplace using data-led decision making

Develop CRM, lifecycle and marketing automation systems

Protect and evolve the AEYIA brand philosophy and market positioning

Establish robust measurement frameworks, attribution models and reporting

Lead marketing performance against growth, retention and ROI metrics

What You Bring

15 years of senior marketing experience

Proven ownership of an end-to-end marketing function

Experience scaling a consumer-facing brand, platform or marketplace

Strong commercial, growth and performance marketing capability

Deep expertise in lifecycle marketing, CRM, segmentation and analytics

Experience working closely with Product, Technology, Data, Sales and Finance teams

Robust understanding of SEO, paid media, partnerships, PR and brand building

Experience building teams, systems and capability from the ground up

Why AEYIA?

Build a brand from market entry stage

Join a founder-led organisation with a clear philosophy

Shape a significant Australian platform from the ground up

Lead across the full marketing spectrum, not just one channel

Create meaningful commercial impact while helping redefine human-centred growth

Apply

Please submit your CV together with brief responses to:

- What is the most significant marketing or growth remit you have personally owned?

Please include the starting point, scale, team or budget responsibility and measurable outcome.

- Tell us about a time you built or substantially rebuilt a marketing growth engine.

What did you inherit, what did you change and what happened as a result?

- In 150 words or less, what is the difference between marketing that helps someone make a decision and marketing that tries to make the decision for them?

📌 Head of Marketing (Byron Bay)
🏢 AEYIA
📍 Byron Bay