Fractional Head of Marketing across a portfolio of brands.

Full Time (or minimum of 30 hours per week if flexibility needed)

About Thursdays

We don’t work with anyone we wouldn’t have dinner with. That’s clients and team members, we want you to share this motto. Enjoyment is our goal, flexibility and work life balance are why we built this business.

At Thursdays, we make c-suite level marketing accessible to scaling brands. We're fractional CMOs who also run the performance marketing, so strategy and execution sit under one roof. It’s efficient for us and for our clients.

The Role

You'll work with one of the CMO’s and own your own portfolio of clients. You'll run performance across Meta and Google yourself (with the support of our specialists), and steer everything around it: overall strategy, SEO, website, creative and anything else that pops up (we know how it is). You'll be the expert in the room on client calls, and you'll grow into the fractional CMO side of our work with hands-on mentoring from our founders.

What you'll do

- Lead brand deep dives. Audit each new client's operations, stakeholders, team structure, sales process and marketing, then turn it into a clear plan. Our marketing plans are far broader than digital alone.
- Performance Marketing, strategise and oversee campaigns across Meta and Google. (we have experts across these areas also)
- Own the full marketing picture. Manage the full funnel from acquisition to retention. Review SEO, website and conversion, email, content, and planning for key sales periods across the year.
- Advise on creative strategy. Angles, hooks, briefs and testing plans that give creative teams clear direction.
- Track actual growth. Track revenue, margin, CAC and LTV through our external tracking,



spot trends early and act on them.
- Lead client conversations. Run meetings and reporting with clear recommendations, so founders leave confident in the plan.
- Work smarter with AI. Use AI tools to speed up analysis, audits and creative, and help us keep improving how we work. We have developed a lot of these already.

About you

- 5+ years in a similar role, such as Marketing Manager, Head of Marketing or Senior Performance Lead (agency or in-house). This is significant.
- Strong hands-on experience running Meta and Google Ads, plus a solid working knowledge of SEO, other Social platforms, websites and Shopify.
- Data-led. You're comfortable in spreadsheets and analytics, and you judge success on growth and profit, not platform ROAS.
- A sharp creative eye. You know why an ad works and can brief it clearly.
- A clear, confident communicator who can hold the room with founders and leadership teams.
- Curious and forward thinking. You already use AI tools day to day and you're always testing better ways of working.
- Organised enough to juggle several clients at once without dropping the ball.
- Keen to grow into a fractional CMO role. You don't need to be there yet.

We would love for you to be an all rounder in Marketing, with a specialty skill that you can bring to the table for our portfolio.

What we offer

- OTE: 170K (120-140K base + super + profit sharing + perks)
- A small, executive level team who prioritise enjoyment
- Direct mentoring and a path to fractional CMO work
- A varied portfolio of brands where you see the full picture, not just the ads
- Hybrid work environment at The Commons in Cremorne, ideally 3 days a week.
- We are flexible with any daycare or school pick ups/life in general.
- Mostly good chat and the odd glass of red wine on a Thursday.

📌 Head of Marketing (Melbourne)
🏢 Thursdays
📍 Melbourne