Ballarat | Full Time | $80,000–$90,000 + Super + Performance Bonuses (OTE $100,000-$110,000 Uncapped)
Clear pathway to Marketing Manager

Marketing & Growth Specialist

Help build two marketing engines to support our next stage of growth, and our exclusive personal care brand.

For more than 35 years, DEJ's has supported businesses across Western Victoria. We're now entering an exciting new chapter — evolving our brand, expanding into new markets and investing in the technology, people and marketing capability to accelerate our growth.

At the same time, we're building Velona, an international personal-care brand, in the Australian and New Zealand market through a growing network of distributors and retail partners.

We're looking for a Marketing & Growth Specialist to join our Ballarat team and take a key role across both.

This isn't a role where you'll simply “do the marketing”.

You'll work directly with leadership to turn commercial priorities into strategy, campaigns, content and measurable growth. You'll have access to AI, offshore resources and external specialists — allowing you to focus on strategy, coordination, execution and results rather than trying to do everything yourself.

What you'll own

DEJ's — B2B Growth Marketing

You'll help drive our next stage of growth across priority sectors including Early Learning, Aged Care, Education and Hospitality.

You'll:

- Develop targeted B2B campaigns that generate qualified opportunities and new customers
- Own and optimise HubSpot across segmentation, email, workflows, landing pages, lead management, attribution and reporting
- Work closely with Sales to improve lead quality, nurture and conversion
- Own and grow our social presence and content calendar
- Build our visibility across SEO, AEO, GEO and emerging AI search
- Use data to understand which marketing activity is actually contributing to profitable growth




- And you'll be instrumental to our rebrand early in 2027

Velona — Australia and New Zealand Brand & Channel Growth

Around 40% of the role will focus on helping build Velona's presence in Australia and New Zealand

Working with Velona Global and our growing Australian distributor and retail network, you'll help develop and coordinate the marketing activity required to establish the brand, support our partners and ultimately drive consumer demand.

This will include:

- Developing and executing the Australian marketing strategy and campaign calendar
- Implementing, owning and growing Velona's Australian social media presence and content strategy
- Planning product, brand and consumer campaigns across digital and social channels
- Developing campaigns that build awareness while directing consumers toward relevant distributors and retail partners
- Supporting distributors with marketing toolkits, campaign assets, product education and launch activity
- Developing marketing programs and promotions to support expansion into independent supermarkets and other retail channels
- Coordinating product launches, sampling, promotions, competitions, influencer/creator opportunities and other brand-building activity where appropriate
- Working with Velona Global to ensure Australian activity remains consistent with the global brand
- Measuring brand growth, campaign performance, partner engagement, traffic and ultimately commercial outcomes





This gives you the opportunity to work across B2B demand generation and consumer brand building within the same position — two very different marketing challenges with significant room to make your mark.

AI, Technology & Extended Team

You'll also coordinate offshore and specialist resources across content, design, video, SEO, automation and digital execution.

We want someone who uses AI as a genuine productivity multiplier across research, strategy, content, creative, campaigns, automation and analysis.

You own the outcome — you don't need to personally produce every asset.

Who we're looking for

Your current title might be Marketing Specialist, Growth Marketer, Digital Marketing Specialist, Senior Marketing Coordinator or an emerging Marketing Manager.

More importantly, you'll bring:

- Strong marketing fundamentals and commercial thinking
- Practical HubSpot/CRM experience
- Experience developing and executing campaigns
- Understanding of lead generation and customer journeys
- Strong social and content capability
- An understanding of SEO and digital search
- Confidence using AI as part of your everyday work
- Strong communication, initiative and accountability
- The ability to move comfortably between strategy and hands‑on execution
- A hunger to continue learning in an ever evolving world of technology

You don't need to be an expert in everything. We want someone who knows what they're great at, understands when to use specialists, and can bring all the pieces together.

The opportunity

This is an chance to help build a marketing function, not simply inherit one.

You'll work closely with business leadership, have access to modern technology and specialist resources, and have genuine influence over how we go to market.

Most importantly, we want this role to grow with the business, with a clear pathway toward Marketing Manager and future marketing leadership.

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📌 Marketing Growth Specialist (Ballarat)
🏢 DEJ Packaging
📍 Ballarat