About Core Practice

Core Practice is a leading cloud-based dental practice management platform helping dental clinics streamline operations, improve patient experiences, and grow their businesses.

We work with independent practices, multi-site dental groups, and industry partners across Australia and New Zealand. As we continue to grow, we are looking for a motivated and organised Marketing Coordinator to support our marketing activities and help drive lead generation, brand awareness, and customer engagement.

This role is ideal for someone who is hands-on, commercially minded, and interested in building their career in B2B SaaS marketing. You will work closely with the Marketing, Sales, and Customer Success teams across events, digital marketing, content, campaigns, and customer advocacy.

The Chance

As Marketing Coordinator, you will support the execution of marketing initiatives designed to generate qualified leads, strengthen customer engagement, and support revenue growth.

You will coordinate activities across conferences, regional events, digital marketing, content marketing, email campaigns, customer advocacy, and marketing automation.

Success in this role will be measured through campaign execution, lead generation, engagement, event outcomes, marketing activity, and contribution to pipeline growth.

This role is based in Sydney, Australia.

Responsibilities

Marketing Campaigns & Coordination

- Support the planning and execution of integrated marketing campaigns across digital, email, content, and events.oordinate marketing activities and timelines to ensure campaigns are delivered on schedule and within budget.Assist with lead generation and nurturing activities, including email campaigns and promotional initiatives.Work closely with Sales and Customer Success to support lead generation and customer engagement initiatives.




- Maintain marketing calendars, campaign schedules, briefs, and project documentation.

Events & Field Marketing

- Coordinate industry conferences, trade shows, exhibitions, webinars, and other marketing events.
- Assist with event logistics including registrations, suppliers, sponsorships, booth materials, promotional assets, and lead capture.
- Support pre-event and post-event marketing campaigns to maximise engagement and follow-up.
- Coordinate event communications, attendee lists, promotional materials, and internal stakeholders.
- Track event outcomes and prepare post-event reports.

Digital Marketing & Content

- Support website updates, SEO initiatives, digital campaigns, and online marketing activities.
- Coordinate the development and distribution of marketing content including case studies, customer stories, webinars, guides, blogs, and campaign assets.
- Manage email marketing campaigns and assist with audience segmentation and reporting.
- Support social media and other digital channels as required.
- Assist with customer advocacy, referral, and partner marketing initiatives.
- Monitor digital marketing performance and identify opportunities for improvement.

Marketing Operations & Reporting

- Maintain accurate marketing databases, CRM records, campaign information, and marketing assets.
- Support marketing automation activities and campaign workflows.
- Assist with campaign tracking, lead management, and reporting.




- Monitor key marketing metrics and prepare regular campaign and activity reports.
- Help maintain marketing processes, templates, documentation, and reporting dashboards.
- Provide administrative and coordination support across the broader marketing function.

Qualifications

- 2+ years' experience in B2B SaaS marketing, demand generation, or growth marketing.
- Experience planning and executing conferences, trade shows, exhibitions, or field marketing programs.
- Good understanding of marketing automation and CRM platforms.
- Experience managing SEO, SEM, email marketing, and conversion optimisation initiatives.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent project management capabilities.
- Strong written and verbal communication skills.

Preferred but not required

- Experience within dental, healthcare, medical, allied health, or practice management software industries.
- Experience marketing to SMB and multi-site business customers.
- Experience with HubSpot, Salesforce, or similar platforms.
- Experience building customer advocacy, referral, and partner marketing programs.
- Experience working closely with Sales and Customer Success teams in a SaaS environment.

Personal Attributes

- Commercially minded with a strong focus on revenue outcomes.
- Hands-on and comfortable executing as well as developing strategy.
- Self-motivated and able to operate independently.
- Data-driven and results-oriented.
- Comfortable working in a fast-paced, growing business environment.
- Collaborative and able to build strong relationships across teams.

If this role aligns with your skills and interests, we encourage you to submit your application thru [email protected]!

📌 Marketing Coordinator (Sydney)
🏢 Core Practice
📍 Sydney