Job Description
Opportunity: Additional hours may become available based on performance and business growth.
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About the Role
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We are looking for an experienced Social Media / Video / Ads Specialist who understands that social media is more than simply creating graphics and scheduling posts.
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You will support multiple brands across different industries, helping create content that builds attention, engagement, conversations, leads and sales.
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The ideal candidate combines strong video editing skills with an understanding of content strategy, audience engagement and paid advertising.
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You should understand why content works, not simply how to publish it.
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Platforms
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Professional experience with:
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Facebook
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Instagram
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TikTok
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YouTube
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LinkedIn
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Experience with additional platforms is an advantage.
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Expected Initial Content Output
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Note: Number of outputs may vary depending on the 10-hour work coverage
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The initial workload across the businesses is expected to include approximately:
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10 short-form videos per week, generally 30 seconds to 1 minute each.
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4 longer-form videos per week, generally 6-12 minutes, primarily for YouTube.
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Standard image posts and carousels as required.
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Additional content based on business priorities.
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Priorities may change depending on the needs of the different businesses, so the ability to manage workload and prioritise effectively is significant.
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Key Responsibilities
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Content & Social Media
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Create and implement social media content plans.
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Edit Reels, TikToks and YouTube Shorts.
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Edit longer-form YouTube videos.
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Create strong hooks and video openings.
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Add subtitles, B-roll, graphics and music.
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Repurpose longer content into short-form videos.
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Repurpose content across Facebook, Instagram, TikTok, YouTube and LinkedIn.
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Write captions and calls to action.
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Schedule and publish content.
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Respond to comments and engage with relevant accounts and communities.
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Identify content that is performing well.
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Help improve reach, engagement and conversions.
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Upload and optimise YouTube videos.
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Video Production
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The client uses tools such as Flicky for video production and HeyGen for certain AI-generated videos.
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Experience with AI-assisted content creation is an advantage.
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Paid Advertising
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Assist with Meta advertising campaigns.
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Create and test ad creatives.
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Assist with retargeting campaigns.
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Support simple TikTok promotional campaigns.
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Assist with future Instagram advertising initiatives.
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Monitor advertising performance and report results.
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What We're NOT Looking For
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This role is not for someone whose social media experience is limited to:
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Posting graphics.
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Copying AI-generated captions.
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Scheduling posts.
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Using Facebook or Instagram personally.
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We want someone who understands:
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Hooks
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CTAs
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Audience behaviour
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Engagement
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Conversion
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What We're Looking For
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You must have:
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Experience creating Reels, Shorts and TikToks.
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Experience managing multiple social media platforms.
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Strong understanding of hooks and CTAs.
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Experience with Meta Ads.
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Experience with Canva and CapCut or similar tools.
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Strong attention to detail.
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Ability to work independently.
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Reliable internet and computer.
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TikTok Ads and Instagram Ads experience is an advantage.
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Performance Focus
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Performance will be measured on more than follower growth.
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Key areas include:
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Quality of content
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Reach
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Engagement
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Conversations
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Leads
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Website traffic
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Enquiries
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What You Will Need to Provide
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Please include:
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Platforms you have professionally managed.
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Examples of accounts you have managed.
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Examples of videos you personally created.
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Details of your Meta Ads experience.
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Editing software you use.
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A short introduction video.
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Skills Validation
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Shortlisted candidates may be asked to complete a paid practical test.
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The client will first conduct an interview to assess communication, attitude and overall fit.
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A practical task may then include receiving raw footage and being asked to:
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Create a Reel.
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Create a strong hook.
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Write the caption.
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Explain how the content could be repurposed across multiple platforms.
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The purpose is to validate the candidate's actual skills and creative judgement.

📌 Social Media / Video / Ads Specialist (Hobart)
🏢 Zohorecruit
📍 Hobart