02 Oct
|
Geely Auto Australia
|
Sydney
02 Oct
Geely Auto Australia
Sydney
About the role
Are you able to transform corporate PR, including CSR, partnership, customer and event strategies into storytelling and content at scale to help build a resonant Geely brand image in Australia? We are seeking a results-driven Senior Corporate PR, Partnerships and Event Manager. The role will work closely with the Marketing Director and Senior Leadership team and is responsible for building Geely's reputation, visibility and cultural relevance in Australia through high-impact earned media, thought leadership, strategic brand partnerships, corporate events, product launches (supporting the PR manager) and consumer experiences.
Key responsibilities
- Develop and execute Geely Auto Australia's annual corporate communications and PR strategy in alignment with the overall business and brand strategy
- Build Geely's corporate reputation across automotive, business, technology, lifestyle and mainstream media
- Develop compelling stories that extend beyond traditional product communications and identify opportunities to tell stories around Geely innovation, dealer success and owner experiences
- Work closely with Brand, Social, Digital and Content teams to ensure PR stories can be amplified across owned, social and paid media channels
- Position Geely executives as credible spokespeople and thought leaders across business, technology, mobility, sustainability and innovation
- Develop corporate announcements, media releases, speeches, presentations, briefing documents and executive communications
- Develop proactive media opportunities across the media landscape rather than relying solely on product announcements
- Utilise existing relationships with key Australian journalists, editors, commentators and influencers to raise Geely's corporate profile
- Monitor media sentiment and emerging issues affecting Geely and the automotive industry
- Develop the annual Geely partnership strategy and lead the development of a portfolio of strategic partnerships that increase Geely's brand relevance, reach and cultural influence
About you
- Bachelor's degree in Communications, Public Relations, Marketing or Journalism
- 10+ years in PR, corporate communications, partnerships, events or integrated marketing
- Strong experience managing national PR programs and major events
- Demonstrated experience developing strategic brand partnerships
- Experience working with senior executives and high-profile stakeholders
- Strong media relationships across multiple sectors
- Experience managing external agencies and significant budgets
- Strong project management and commercial skills
- Excellent data driven decision-making skills and the ability to influence up
- Strong strategic thinking in business action skills
About us
Geely is a global leader in smart electric vehicles and automotive innovation. We own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin. With $100B+ assets and 140,000+ employees worldwide, we have 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany. We are a Fortune Global 500 company for 13 consecutive years, pioneering AI-driven automotive solutions with one of the largest cloud computing center powers (1.02 Exaflops/sec). The marketing team at Geely Auto Australia is responsible for shaping the Geely brand identity in Australia with ambitious goals of being memorable in a sea of sameness and making an impact in a cluttered, competitive and highly regulated market.
Perks
- A chance to shape the launch of a global brand in a new market
- A supportive and collaborative team culture
- Newly renovated modern office with electric adjustable sit-stand desks
- Only a 4 mins walk from Macquarie Park Metro station to our office, easy driving access via A3, Epping Rd, and M3 nearby
📌 Senior Corporate PR, Partnerships and Event Manager (Sydney)
🏢 Geely Auto Australia
📍 Sydney