**** - Melbourne, Building 3A, 650 Church Street, Richmond, Victoria Australia
**** - Shaw Contract (Australia - Sydney), Suite 48, Jones Bay Wharf, ***** Pirrama Road, Pyrmont, NSW, ****
Full time
R-******
Job Title
Digital & Brand Marketing Strategist – COREtec Floors
Position Overview
In ****, COREtec® sparked a revolution in the world of hard flooring. What makes us different? A 100% waterproof core and a durable cork underlay. A new category of high‐quality multilayer flooring was born: COREtec®. We're the original — and you can feel it. Today, COREtec is part of Shaw Industries, a global Berkshire Hathaway flooring group, and this is your opportunity to help grow an established international brand as it expands across the Australian and Current Zealand markets.
Responsibilities
Brand Building & Awareness: Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
Social & Paid Digital: Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost‐effective, tightly targeted ads rather than broad spend.
Audience Targeting & Data: Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
Content Creation: Produce and adapt on‐brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
Campaign & Retail Display Rollout: Plan and project‐manage in‐market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales‐training windows so everything lands on time. You'll partner with the sales team, including a Sydney‐based colleague, on execution.
Agency, Reporting & Stakeholders: Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance,



and present plans and results to APAC leadership — operating independently with a regular check‐in cadence with the ANZ lead.
Requirements
Experience: Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
Digital Skills: Proven hands‐on experience across social media, email marketing, and paid digital advertising (Meta, Google).
Content & Creative: Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
Communication: Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
Tools: Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
Education: Bachelor's degree in Marketing or a related field, or equivalent hands‐on experience.
Location: Based in Melbourne or Sydney, with the right to work in Australia.
Highly Preferred Experiences
A track record running cost‐effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) aimed at trade and builder audiences.
Data‐savvy — sourcing, segmenting, and using audience data to build and optimise targeted campaigns.
Project‐management strength — coordinating multi‐market campaign and retail‐display rollouts, including international supply timing and installation scheduling.
A self‐starter who thrives with autonomy and light direction, comfortable owning a marketing function largely solo with agency support.
Video and photography content creation for social (e.g., Premiere Pro).
Experience in flooring or building materials, or adapting global brand guidelines to local markets.




A genuinely digital‐first background — adjacent fields welcome (data/analytics, agency, or tech) with a strong portfolio to show for it.
Work Shift
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
A history of success, a future of possibility
Founded in ****, Shaw Industries' leadership has been built on a history of success. Over time, our products have expanded, the customers we serve have been broadened, and the technology we use has advanced, but our vision to create a better future remains the same. Exceeding our customers' expectations for quality, service and performance is at the heart of our business.
Global Flooring Provider
Shaw Industries Group Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.
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Operational Excellence
Our manufacturing operations and integrated supply chain deliver a broad array of products to meet diverse needs across residential and commercial markets throughout the world.
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Award Winning
The success of our company and the success of our associates go hand‐in‐hand. We are consistently awarded as an employer of choice, community partner, and leader in design and innovation.
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We Sustain Human Ability
At Shaw, sustainability means sustaining human ability in all of our products and processes. We ask ourselves "how can we minimize our impact on the environment and maximize human potential?"
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Community Partner
From civic involvement and philanthropic giving to volunteerism and future workforce development, our company and associates leverage our combined passions and expertise in addressing community needs, collaboratively.
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In The News
There is always something new and exciting happening at Shaw. Check out our news page to read our recent press releases, company blog posts, sustainability reports and more!
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📌 Digital & Brand Marketing Strategist – Coretec Floors (Melbourne)
🏢 Shawfloorscareers
📍 Melbourne