JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC News

LOCATION: Ultimo, Sydney – This role will involve working on weekends and public holidays

Local terms and conditions apply

Any offer of employment with the BBC will be conditional upon you having the right to work in Australia.

PURPOSE OF THE ROLE

Join BBC News’ expanding digital operation in Sydney as a Senior Journalist – Growth & Social, where you’ll play a key role in publishing, curating and managing our output on social media, and growing our digital audience. You’ll help shape the BBC’s digital coverage during key global hours and ensure our journalism reaches audiences in Asia, Oceania, and make the most of our output for audiences waking up in the UK.

WHY JOIN THE TEAM

This is an exciting opportunity to be part of a dynamic, international newsroom working at the heart of the BBC’s global digital strategy. You’ll collaborate with teams in the UK, Washington DC, and Singapore, and contribute to the BBC’s mission of delivering trusted news to audiences around the world. You’ll also be part of a supportive and creative team culture, with opportunities for professional growth and impact

YOUR MAIN RESPONSIBILITIES AND IMPACT

- Social Media Publishing, Curation & Optimisation: Deliver and optimise social media output for audiences in Asia, Oceania, and those waking up in the morning in the UK. Collaborate with global teams and attend daily news meetings to advise on content performance and alignment with strategic goals.
- Innovation & Development: Monitor emerging trends, support the development and delivery of major news events and digital campaigns.
- Audience Growth & Editorial Strategy: Drive audience growth and engagement strategies across BBC News’ digital and social platforms. Provide real-time,



data-informed insights and translate analytics into actionable editorial strategies to support decision-making

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

- Experience in delivering and optimising news content to a wide variety of social media platforms, using industry standard tooling
- Proven track record of implementing successful audience growth strategies.
- Proficiency in analytics tools such as Piano, Chartbeat, Newswhip, Google Trends, and Semrush.
- Experience in digital newsrooms and understanding of editorial workflows.
- Excellent communication skills and ability to translate data into editorial action.
- Strong editorial judgment and audience-first mindset.

Please note this role includes regular weekend working.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory

Before your start date,



you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about the BBC

Life at BBC

Here you will benefit from:

- Fair pay and flexible benefits specific to your location and contract type.
- Excellent career and professional development.
- Support in your working life.
- A values-based organisation where the way we do things is important as what we do.

Candidate pack

You belong

We have a working setting where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: , registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

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📌 Senior Journalist, Social News (Sydney)
🏢 Bbc Group And Public Services
📍 Sydney