About Arya

Arya is Australia's purpose-built security awareness training platform. Developed from civilian threat response research and aligned directly with national counter-terrorism frameworks, Arya is engineered specifically for how modern organisations operate and how frontline workforces actually learn.

Since our first enrolment in April 2023, over 5,000 learners across Australia, the US, and Canada have utilised Arya, yielding a 94.2% course completion rate across 11,000+ course starts. Having proven our value in community organisations, we expanded into the commercial market in late 2025 to amplify our impact. Cyber dominates corporate compliance training, but we believe a workforce trained to protect data can be trained to protect people.

We are pioneering a vital, massive, and unserved arena.

With Australia's national threat level sustained at PROBABLE, the ANZCTC Crowded Places Strategy places a strict legal duty of care directly on site owners and operators to protect everyone on their premises. Our mission is to equip the frontline workforce with the confidence to act in situations they hope never to face.

The Opportunity

We’re looking for our first dedicated sales hire in ANZ—a strategic commercial partner to join our core team, own our mid-market strategy, and play a pivotal role in driving our broader business direction. Your mandate is to define, build, and scale this growth engine from scratch across single-site locations with 100 to 1,500 frontline people on the ground (staff, security, casuals, and contractors).

Early market research and commercial modelling map out:

- Annual contract value averages approximately $25,000 in ARR.
- A predictable 2-4 month sales cycle once your initial pipeline is established.




- We view a successful Year 1 outcome as building a $350k–$500k ARR portfolio across 15 to 20 signed mid-market organisations and establishing a proven B2B playbook.
- You are selling a premium, off-the-shelf course catalogue with no complex content customisation cycles, allowing you to close deals efficiently without operational delivery delays.

Key Responsibilities

- End-to-End Execution: Lead the end-to-end sales strategy and execution for the mid-market, refining who we target, how we engage and how we win.
- Pipeline Generation: Drive business development from day one by sourcing leads, establishing relationships, running pitches and closing annual contracts.
- Strategic Leadership: Partner closely with the Founder to bring commercial leadership and market insight to the broader company.
- Commercial Management: Manage financial and commercial processes—including pricing tiers, licensing terms, negotiations and documentation through to signature.
- Playbook Creation: Build and document a repeatable B2B sales playbook for future sales hires.
- Customer Onboarding: Work hand in hand with our team on post-sale customer onboarding and handover.
- Quota Ownership: Analyse market data within your first 30 days, collaborate with the Founder & CEO to set agreed targets and carry the quota.

What We Offer

- Base Salary & Incentive: Up to $175,000 AUD plus superannuation (commensurate with experience), with a target performance bonus of 30%.
- Market Prospect: An essential corporate market driven by genuine compliance requirements, with no dominant commercial competitor.




- Company-Wide Impact: Your insights directly shape our go-to-market strategy, product evolution, company culture and direction.
- Purpose-Driven Work: The opportunity to sell a premium product that materially protects people in critical moments.

About You - Required Experience & Core Capabilities

- Proven B2B Sales Track Record: More than five years of experience in B2B sales, with a track record of closing deals in the $15k–$50k range.
- Collaborative Leadership Mindset: Energised by working as part of a tight-knit, driven team where you contribute beyond sales revenue to help steer strategy and business direction.
- Commercial Acumen: Financial literacy to evaluate deal profitability, sales velocity and client acquisition costs.
- Startup Agility: Resourceful, proactive and comfortable creating structure and driving momentum without relying on dedicated SDR teams.
- Executive Communication: Credible and articulate when engaging with chief risk officers, HR directors and operations executives.

Desired Background & Expertise

- Security & Risk Domain Familiarity: Experience working within, or selling into, the physical security, risk management, public safety, protective services or corporate compliance sectors. Formal qualifications in, or exposure to, Australian or international risk and security frameworks are an advantage.

Workplace & Location Flexibility

We are a lean, collaborative team based in Sydney. While a local hybrid arrangement is preferred, we remain open to flexible or interstate arrangements for the right candidate.

How to Apply

If you are an ambitious commercial sales leader energised by building a growth engine for a purpose-driven company, please submit your CV and a brief cover letter to [email protected].

📌 Head of Sales – Mid-Market Growth (Sydney)
🏢 Arya
📍 Sydney