Job Description
Growth Marketing Manager - Part Time Mat Leave Cover
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The Tasmania Devils Football Club is on a historic journey to build a professional AFL/AFLW club from the ground up. We are assembling a passionate and committed team to connect with fans across Tasmania and beyond, creating experiences that inspire pride, loyalty, and belonging.
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Role Purpose
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The Growth Marketing Manager is responsible for driving fanbase growth, digital performance, supporter engagement and revenue outcomes through data-led, targeted and measurable marketing activity. Sitting within the Marketing & Consumer Engagement team, this role partners closely with Commercial, Consumer and Data teams to deliver growth initiatives that acquire new fans, deepen supporter relationships and convert engagement into long-term value for the Club. This role brings specialist capability across CRM, paid media, digital analytics, lifecycle marketing and campaign optimisation, ensuring the Club's marketing activity is creative, on-brand, targeted and commercially effective.
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Your responsibilities will include:
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Growth Marketing & Campaign Delivery
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Develop and deliver growth marketing campaigns supporting fan acquisition, database growth, membership, ticketing, retail, partnerships, events and broader Club initiatives
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Plan, build and optimise multi-channel campaigns across paid, email, SMS, web, organic social and other relevant digital channels
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Work with the Head of Marketing to align brand, creative and performance activity across key Club campaigns
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Identify opportunities to move supporters from awareness to engagement, conversion, retention and advocacy
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Act as a key owner of CRM and lifecycle marketing activity, supporting best practice usage,



optimisation and campaign delivery through Salesforce Marketing Cloud
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Develop and optimise supporter journeys aligned to acquisition, engagement, conversion, retention and lifetime value objectives
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Build segmented and personalised communications for prospects, members, ticket buyers, merchandise customers, event attendees and engaged fans
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Maintain strong CRM hygiene, including data quality, consent management, deduplication and regular database audits to ensure supporter communications are accurate, compliant and effective
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Paid Media & Digital Performance
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Plan, manage and optimise paid digital campaigns across relevant channels, including paid social, search, display, video and retargeting
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Support paid acquisition activity for database growth, membership leads, ticket sales, merchandise campaigns and major Club moments
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Monitor campaign spend, performance and ROI, making recommendations to improve efficiency and outcomes
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Test audiences, creative, messaging, offers and channels to continuously improve campaign performance over time
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Performance Optimisation & Analytics
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Analyse campaign performance and translate insights into practical optimisation strategies
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Continuously test and refine campaign effectiveness through structured experimentation
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Produce regular reporting and dashboards to inform decision-making across Marketing, Consumer and Commercial teams
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What you'll bring
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Growth marketing experience across CRM, lifecycle and performance marketing (ideally in sport, entertainment or a consumer environment)
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Strong hands-on experience with Salesforce Marketing Cloud or equivalent
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Experience planning and optimising paid digital campaigns across channels such as Meta, Google, YouTube, TikTok, search, display or retargeting
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Experience developing data capture and lead generation strategies, including landing pages, forms, competitions, waitlists, event registrations, referral activity and preference centres that grow the Club's known supporter base
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Strong campaign measurement and attribution capability, including UTM frameworks, tracking links, pixels, conversion events, GA4, GTM, and reporting dashboards
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Commercial mindset with the ability to connect marketing activity to fan growth, revenue, conversion and lifetime value
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Organised, collaborative and comfortable managing multiple campaigns and priorities in a fast paced environment
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Values-led, fan-first and motivated by the prospect to help build a Club from the ground up
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The Fine Print
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9 month fixed term, part time (0.6) maternity leave cover role (commencing January ****)
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Hybrid or remote will be considered for the right candidate
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A collaborative and inclusive culture
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Work that matters, a team that backs you, and a chance to be part of something truly historic
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Company Overview
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The team that we were told would never ever happen has finally roared to life! Born from over 150 years of dedication, grit and passion, on 18 March **** we celebrated the launch of the latest AFL club – the Tasmania Football Club – The Tasmania Devils.

📌 Growth Marketing Manager - Part Time Mat Leave Cover (Hobart)
🏢 Rgit Australia
📍 Hobart