Howatson+Company is an advertising agency that's committed to expressing creativity in all its forms to positively influence people and culture.
It's why we have been recognised with awards for both our work, and as agency of the year.Put simply, we care fiercely.
For the people who work here.
For the brands we work on.
And for the community we live in.
That's why we overinvest in training, generosity and pausing to recognise excellence and effort in our people.It's also why we're 100% carbon neutral.Located in our Sydney office, our PR team is a brilliant and close-knit group within the broader agency.
We are Howatson+Company's storytellers, advocates and influencers of culture on behalf of our clients.The roleWe are looking for an Influencer & Creator Manager to lead influencer strategy, sourcing, and execution across key brands within our PR team.In this role, you will be responsible for identifying top talent, developing best-in-class influencer frameworks, and managing strong relationships with creators, KOLs, and celebrity partners.
You will drive the integration of influencer marketing into broader PR and integrated campaigns, ensuring ideas are culturally relevant, strategically sound, and deliver measurable impact.Sitting within the PR team, this role requires a strong understanding of how influencer activity amplifies earned media, shapes brand narratives, and integrates across creative, media, and social channels.A Day in the LifeSupport the development of insight-led, culturally relevant influencer strategies that integrate across PR, social, content, media and brand platformsResearch, source, and shortlist creators and KOLs that align with campaign objectives, ensuring strong talent–brand fitManage end-to-end influencer and talent relationships, including outreach, negotiations, contracting, deliverables,



and ongoing communicationDevelop influencer content frameworks, creative briefs, and shooting guidelines that inspire best-in-class outputCollaborate with PR, creative and strategy teams to define the role of influencers within integrated campaigns and earned-first ideasEnsure influencer activity strengthens PR outcomes, from storytelling and media angles to cultural relevance and amplificationOversee campaign execution, including content approvals, timelines, and delivery to a high creative and strategic standardMonitor social and cultural trends, platform behaviours, and the evolving creator economy to inform recommendationsAnalyse campaign performance and provide actionable insights to continuously improve effectiveness and impactAct as the agency's go-to for influencer marketing, championing a creator-led approach across teams and clientsSupport and mentor junior team members while elevating the agency's overall influencer capabilityHow will we know you are the one?
4-5 years of experience across influencer marketing, PR, or social, ideally within an agency environmentProven experience leading influencer strategy and campaigns, from concept through to execution and reportingStrong understanding of how influencer marketing integrates into PR campaigns and earned media strategiesDeep knowledge of social platforms, creator ecosystems, and cultural trendsExcellent communication and relationship management skills, with experience working with creators, agents,



and clientsConfident in negotiating talent contracts and managing partnerships end-to-endStrong writing skills, with the ability to develop clear, inspiring briefs and strategic recommendationsAbility to manage multiple projects and stakeholders in a fast-paced environmentA proactive, strategic thinker who is both creative and detail-orientedPassion for storytelling, culture, and the evolving role of creators in shaping brandsOther things that would make you excel in this roleExperience working on integrated campaigns spanning PR, social, and paid mediaUnderstanding of measurement frameworks and tools used to evaluate influencer performanceBachelor's degree in Communications, Public Relations, Marketing, or a related fieldSome of our most recent accoladesContagious Pioneers - Best and Bravest ****Cannes #1 Independent Agency Australia ****Campaign Asia AU/NZ Best Culture, AU Creative AOTY (Silver), AU Media AOTY (Silver) ****, AU/NZ Best Culture and Independent AOTY ****Adnews Employer of the Year, Independent AOTY ****, Employer of the Year ****B&T; Victoria AOTY ****, Advertising AOTY ****Howatson+Company is proud to be an Equal Employment Opportunity employer.
We are committed to fostering a diverse and inclusive work setting.
We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics.
We invite anyone to apply.
Please send your details and CV to If you require any reasonable adjustments to the recruitment process or the role, please let the recruitment consultant know.
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📌 Influencer & Creator Strategy Lead (Sydney)
🏢 Howatson+Company
📍 Sydney