Area Sales Representative - VIC & TAS
$80,000 Base Salary + Superannuation | Performance Bonus | Fully Maintained Company Vehicle + Fuel Card
Foodservice Sales | VIC & TAS | Career Progression into Key Accounts & Distributor Management
WHO WE ARE
Ever had a seriously good dim sim or crispy spring roll at a pub, club or restaurant?
Chances are, it was Hakka.
For over 40 years, Hakka has been a leader in Australia's Asian food category.
From spring rolls and dim sims to dumplings and Asian ready-to-serve favourites, our brands - including Hakka, Vinaco and Chung Yuen - are trusted across foodservice, retail and commercial channels nationwide.
We're an established business with ambitious plans for growth, and we're looking for great people to grow with us.
THE OPPORTUNITY
Are you a foodservice sales professional ready for your next career challenge?
We're looking for an energetic and commercially driven Area Sales Representative - VIC & TAS to grow our foodservice presence and get more Hakka products into kitchens, menus and onto plates.
Reporting to the Foodservice Sales Manager, you'll take ownership of your territory - developing strong relationships with end users, opening new accounts and building your exposure to distributor and broader account management.
This is an ideal prospect for someone with solid end-user sales experience who is ready to step up, broaden their network and progress toward key account and distributor management.
WHAT YOU'LL DO
You'll be responsible for growing sales and building the Hakka presence across your territory, including:
Build and strengthen relationships with foodservice end users across HORECA, pubs, clubs, caterers, universities, hospitals and other commercial channelsDevelop productive relationships with foodservice distributors and their sales teamsIdentify, prospect and win new business while growing existing customer accountsBuild and manage a strong sales pipeline across your territoryConduct product tastings, demonstrations,



trade shows and menu presentationsEducate customers on product preparation, applications and key selling pointsIdentify menu opportunities and demonstrate how Hakka products can add value to customers' businessesWork collaboratively with the broader sales team to deliver territory and business growth targets
ABOUT YOU
You're a self-driven sales professional who enjoys being in front of customers, understands foodservice and knows how to turn opportunities into sales.
Ideally, you'll bring:
2+ years' experience in foodservice salesExperience working directly with foodservice end usersA strong desire to progress into broader account, distributor and key account managementConfidence prospecting, negotiating and closing new businessStrong relationship-building and communication skillsA highly organised, disciplined and proactive approach to territory managementConfidence presenting, preparing and cooking products for customersComfort handling, preparing and presenting pork and beef productsA valid VIC driver's licence and willingness to travel throughout your territory
Most importantly, you'll have the energy and commercial mindset to own your territory like it's your own business.
WHAT YOU'LL GET
Joining Hakka means joining an established Australian food business with recognised brands, great products and genuine opportunities to grow.
You'll receive:
$80,000 base salary + superannuationPerformance-based bonusFully maintained company vehicle + fuel cardClear career pathway into key account and distributor managementGenuine ownership and autonomy across your territoryCareer opportunities within an established and growing businessOngoing training, development and sales supportGenerous staff discounts across our product rangeThe opportunity to represent products customers already know and love
READY FOR YOUR NEXT MOVE?
If you're passionate about food, enjoy building customer relationships and are ready to take the next step in your foodservice sales career, we'd love to hear from you.
The successful candidate will be required to complete a background police check and driving history check as part of the recruitment process.
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📌 Area Sales Representative (Vic/Tas) (Melbourne)
🏢 Hakka Pty
📍 Melbourne