Mainland Dairy, the business formerly known as Fonterra's global Consumer and associated businesses, is now part of the Lactalis Group and known as Lactalis-Mainland Dairy.Lactalis is a French family‐owned business founded in Laval in ****.
Today, it is the world's leading dairy group, present in 50 countries employing around 85,500 people.
It is home to some of the world's best known global and international dairy brands, including Président, Galbani and Parmalat, and local brands including Pauls, OAK, and Cracker Barrel in Australia.Lactalis-Mainland Dairy is a team of more than 4,300 employees, operating 16 manufacturing sites across Oceania, Southeast Asia, South Asia and the Middle East.
We make well‐loved brands including Perfect Italiano, Mainland, and Western Star.Our passionate and talented team is committed to nurturing the future, unlocking new opportunities, and fostering innovation in nutrition and food.The OpportunityReporting to the Head of Marketing - Foodservice, the Digital Manager will drive digital performance across our Foodservice business, delivering strategies and experiences that generate demand, improve conversion and support commercial growth.This is a 6-month maximum‐term contract with an immediate start.Key responsibilities include:Develop and deliver the Foodservice digital strategyOwn and optimise website performance and customer experienceDrive marketing technology,



automation and CRM enhancementsDeliver customer engagement and lifecycle marketing programsAnalyse digital performance and identify growth opportunitiesPartner with Sales, Marketing, IT and agency partners to execute digital initiativesChampion digital best practice and continuous improvementAbout YouYou are a commercially minded digital marketing qualified who combines strategic thinking with hands‐on execution.You have a passion for leveraging digital channels, technology and data to create measurable business outcomes and exceptional customer experiences.To succeed in this role, you'll ideally bring:Tertiary qualifications in Marketing or a related disciplineExperience in B2B digital marketing, engagement and demand generationExperience managing websites, CRM and marketing automation platformsStrong analytics and data‐driven decision‐making skillsExcellent stakeholder management and communication skillsA growth mindset and passion for digital innovationExperience within Foodservice, FMCG or the broader food industry will be highly regarded.This is an exciting opportunity for a digitally savvy marketer who wants to make a genuine commercial impact while helping shape the future of Foodservice engagement at Lactalis-Mainland Dairy.What We OfferCompetitive salary packageExposure to leading dairy brands and innovative digital initiativesCollaborative and supportive team environmentHybrid working arrangements based from our Richmond officeCareer development opportunities within a global organisation
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📌 Digital Manager (Melbourne)
🏢 Lactalis - Mainland Dairy
📍 Melbourne