With 21 purpose-built centres across Melbourne and continued growth on the horizon, Explorers Early Learning is investing in how we connect with families and support them throughout their journey.This is an exciting opportunity for an experienced Growth & Lifecycle Manager to take ownership of our strategy; driving enrolment growth, strengthening family retention and creating meaningful customer journeys from first enquiry through to long-term engagement.If you're a data-driven marketer who loves turning insights into action, understands what makes customers convert and stay, and enjoys building scalable marketing journeys, we'd love to hear from you.Why join Explorers?
When Lynda Salvo founded Explorers in ****, her vision was straightforward but powerful: to build centres where children and educators could truly thrive together.
That mission hasn't changed.
Every decision we make - from the environments we create to the people we bring into our team - is guided by Lynda's founding belief that exceptional early learning starts with exceptional people.At Explorers, we know great people do their best work when they're supported, trusted and given opportunities to grow.You'll EnjoyHybrid working arrangementsWorking alongside an experienced and collaborative Marketing teamThe opportunity to own and shape our growth and lifecycle strategyA growing organisation where your ideas are encouraged and your impact is visibleCareer development and progression opportunities as we continue to expandTeam events, celebrations and wellbeing initiativesAbout The RoleReporting to the Marketing Director,



you'll be responsible for driving growth across the full customer lifecycle - from acquisition and enquiry through to enrolment, engagement, retention and advocacy.This is a strategic and hands-on role where you'll work closely with Marketing, Customer Experience, Technology, Sales and People & Culture to build effective customer journeys and deliver measurable business outcomes.You'll Be Responsible ForOwning paid media strategy, budget and execution across Google, Meta and the broader digital acquisition channel mixManaging website performance and the SEO agency relationship to improve organic visibility and digital performanceDeveloping and optimising acquisition strategies that improve cost per lead, enrolment conversion and overall return on investmentOwning the lifecycle strategy for our existing family community, including communications, nurture journeys and engagement initiativesDeveloping prospect and waitlist nurture journeys that keep prospective families engaged and support conversion when places become availableDesigning and optimising customer journeys, segmentation and automated communications across email and SMSEstablishing a clear end-to-end funnel view from acquisition through to retention, providing accurate reporting and actionable insightsUsing AI-assisted tools to support reporting, audits, content development,



testing and campaign optimisationContinuously testing, learning and optimising campaigns and customer journeys to improve performanceAbout YouYou'll be a commercially minded and analytical marketer who understands the full customer lifecycle and knows how to turn data into meaningful growth.You'll Also BringA tertiary qualification in Marketing, Communications, Business or a related discipline, or equivalent professional experience5+ years' experience across performance/paid media and lifecycle, CRM or retention marketing, ideally combinedProven experience managing paid media budgets across platforms such as Google Ads and MetaStrong experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, ActiveCampaign or similarDemonstrated experience designing and executing multi-channel customer journeys at scaleStrong understanding of customer acquisition, conversion, onboarding, engagement, retention and advocacyExperience managing website performance and SEO, including working with external SEO agenciesDemonstrated experience using AI tools and a strong curiosity and willingness to build this capability quicklyWe welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people of any age, gender identity, disability, sexual orientation, religion,ethnicityand culture.Explorers Early Learning is a child-safeorganisation.
We are committed to the safety, wellbeing and inclusion of all children and expect all team members to uphold our child-safe responsibilities.
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📌 Growth And Lifecycle Manager (Melbourne)
🏢 Explorers Early Learning
📍 Melbourne