This is a Social & Content Lead role with Fetch based in Sydney, NSW, AU== Fetch ==Role Seniority- intern, graduate, junior, mid level, seniorMore about the Social & Content Lead role at FetchAbout FetchFetch is how contemporary pet parents give their pets the best care.
One pink app for insurance, health, and care.
Easy, fair, and kinda fun.
We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.
We're building Australia's most loved pet health brand, and now we want many more pet parents to notice us, follow us and share us.
That's where you come in.Location: Sydney (Hybrid, 3-4 days in-office, or out on a shoot)Employment type: Full-timeCompensation: Competitive Series A salary + meaningful equityWorking with: Works closely with the Head of Marketing and the founders.Your roleWe're looking for a brilliant Social & Content Lead to make Fetch famous.
Organic short-form is yours end to end: concept, script, shoot, edit, post, learn.
TikTok, Reels and Shorts.
You'll need to be fast, tasteful and properly internet-native, and your content should feel like it belongs in the feed, not like a brand trying to do TikTok.Make Fetch worth following on TikTok, Instagram and YouTube ShortsOwn organic short-form end to end: concept, script, shoot, edit, postTurn real Fetch moments into content people watch, save and sendWhat you'll buildA feed worth following: TikTok, Instagram and YouTube Shorts that grow real engagement.Repeatable series, not one-offs: formats that compound instead of random posts.A trend radar: knowing early what Fetch should jump on, ignore or twist.Fuel for paid: your best hooks, openings and variants feeding performance.About You2+ years making short-form content, in-house, at an agency, or on your own channelYou've built or grown a channel with real engagementYou shoot and edit yourself (iPhone or mirrorless, CapCut,



Premiere, or whatever ships fastest)Strong writing across hooks, scripts and captionsYou already use AI tools (Higgsfield, Descript, Runway, ElevenLabs, Claude) and know when to handcraftBonus: your own audience or personal channelBeyond The CVYou're funny, observant and braveYou can turn a small pet-parent truth into a big social ideaYou're full of ideas, and you actually ship themYou can take feedback without getting weird about itYou love pets, and you get why people are obsessed with themYou probably won't love this role ifYou don't really live on TikTok, Reels or ShortsYou need a big team, a big budget or a perfect briefYou'd rather talk about strategy than make the thingYou're too polished to move quicklyWhat it's like hereYou'll be involved early in strategy.
You're encouraged to give your opinion and debate with founders and the rest of the teamWeird is welcome.
We value unexpected perspectives and people who think differently, so just be youWork on a product genuinely loved by tens and tens of thousands of pets, pet parents and vetsWe're growing FAST.
It's an exciting time to join and you'll directly impact the future of our productsAnd The PerksCompetitive Series A salary + meaningful equityHybrid working (3-4 days in-office)Latest MacBook Pro and a top setupTwo team retreats each yearOffice dogs for cuddles and interruptionsBean to cup coffee machine, unlimited fruit and snacks.
Toblerone on-tapKey ResponsibilitiesCreating engaging contentOwning content productionTrend monitoringKey StrengthsShort-form content creationVideo editingSocial media strategyAI tools proficiencyAudience buildingCreative writingWhy Fetch is partnering with Hatch on this role.Hatch exists to level the playing field for people as they discover a career that's right for them.
So when you apply you have the chance to show more than just your resume.A Final Note: This is a role with Fetch not with Hatch.
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📌 Social & Content Lead (Sydney)
🏢 Hatch
📍 Sydney