Planna is a proptech company.
We are building the product that replaces the way planning advice has been bought and sold for the last forty years.That means the Senior Town Planner here is not a consultant with a comfortable client list.
You are the person accountable for every piece of planning advice that leaves the business, across four states, while also running a team, closing work and writing publicly under your own name.Most experienced planners will not want this job.
The ones who do will not find another one like it.Who we arePlanna prepares Pre Purchase Reports, Statements of Environmental Effects and development advice across NSW, Victoria, Queensland and South Australia.
Our clients are homeowners, investors, builders, designers and prefab suppliers who want a definitive answer on what they can build, delivered faster and more consistently than a traditional consultancy can manage.What the role demandsTechnical accountability with no safety netYou own the accuracy of every PPR, SEE and DA package the business issues.
If the permissibility call is wrong, the Development Standard is misread or the SEPP pathway is missed, that is yoursYou will move between a Standard Instrument LEP in Sydney, a Hills Face Zone in Adelaide, a heritage overlay in Melbourne and a Class 10a shed in Moreton Bay in the same afternoon, and be expected to get all four rightYou take the matters nobody else can resolve, including heritage, coastal wetlands, integrated development, retrospective approvals and anything a council has already said no toYou set and enforce the review standard for the whole teamManaging people while carrying your own loadManage, review and develop junior and graduate planners without dropping your own outputAllocate work,



catch errors before clients do and have hard conversations when quality slipsBuild processes that hold up when you are not in the roomSales you cannot delegateScope and quote work, convert PPR clients into full SEE and DA engagements and build repeat B2B relationshipsStructure subscription and credit based arrangements for high volume clientsTurn down work that does not make sense and defend that decision commerciallyPublic writing under your own nameWrite blogs, case studies and technical publications that clients, councils and competitors will read and pick apartTurn real approvals into marketing material that is accurate, not inflatedYour name goes on it.
So does the criticismWhat you need to already haveA recognised tertiary qualification in Town Planning or Urban and Regional PlanningAt least five years of statutory planning experience, with council development assessment experience strongly preferredDetailed working knowledge of the NSW EP&A; Act and Regulation, Standard Instrument LEPs and DCPs, plus the ability to become competent in VIC, QLD and SA frameworks quick, because you will be using them from week oneExperience supervising or mentoring other plannersProven commercial judgement.
You have quoted, negotiated and scoped consultancy work and can tell a profitable job from a bad oneWriting that is precise and unpadded.
Most of what you produce is paid for and read closelyFluency with AI drafting and review tools, and the judgement to catch what they get wrong, which they willWhat you getCompetitive salary and participation in the Employee Share Option PlanPhone bill coveredReal influence in a business small enough that your decisions show up in the numbers within the quarterExposure to four planning systems in one roleThe honest bitCouncils do not wait, clients expect definitive answers and the team looks to you when it gets hard.
#J-*****-Ljbffr

📌 Senior Town Planner (Sydney)
🏢 Planna
📍 Sydney