Job Description
WHD is a performance marketing agency with teams in Brisbane and Melbourne.
We've been growing brands since ****, and we hold ourselves to the numbers that actually hit a client's P&L;, not dashboards lighting up green.
The role
About WHD
WHD is a performance marketing agency with teams in Brisbane and Melbourne.
We've been growing brands since ****, and we hold ourselves to the numbers that actually hit a client's P&L;, not dashboards lighting up green.
What you'll do
Analyse paid social performance across your client portfolio yourself, and own the read on which formats, hooks and angles are working
Measure results against each client's KPI and track the trend over time
Develop each client's creative strategy: the concepts, angles and testing plan behind every round of creative
Present creative strategy and results to clients, and take them through what's working and what's next
Build content plans grounded in that analysis, covering shoot content, statics and graphic-only assets
Brief photo and video shoots with clear direction on concept, message and creative angle
Brief the design team with performance-informed direction and references
Write ad copy that reflects what's proven to work for each client, and adapt it by platform, audience and objective
Write scripts or prompting questions for video shoots
Keep an up-to-date read on each client's creative likes, dislikes and brand nuances, and apply it so work lands first time
Review and approve creative against the brief and the brand before it goes to the client for proofing
Film and cut short-form organic content yourself, TikTok and Reels style, on location, in the office or at client sites
Find, brief and liaise with external content creators: source the right fit for the brand, write the brief, and give the feedback that gets the next cut right
Repurpose approved ad creative for organic social, adapting captions and calls to action per platform
Manage a small portfolio of organic social clients
Work closely with the paid media, design,



video and client success teams to keep creative and campaign strategy joined up
What we're looking for
Around 2+ years in paid social creative, content strategy or a similar role, ideally agency-side or across multiple brands
Comfortable reading paid social performance data and turning it into creative decisions
Confident presenting creative strategy to clients
Solid copywriting: you can shift tone and message to suit the brand, the platform and the objective
Clear briefing skills, so shoots and designers get what they need to deliver right the first time
A genuine eye for quality and brand consistency across static, motion and video
Comfortable shooting and editing short-form content on a phone, and confident being on camera or directing someone who is
Comfortable sourcing and briefing external content creators, and holding the work to a brief
Someone who keeps up with social in their own time, so a results report reads like a content plan waiting to happen
Organised across multiple clients, timelines and priorities
Full Australian working rights, and able to work from our Brisbane office four days a week
Nice to have
Hands-on experience in Meta Ads Manager, even if you won't be building campaigns here
Experience briefing or running shoots
Editing and design ability beyond the basics (CapCut, Premiere, Canva, Figma)
Experience in ecommerce or lead generation
Why WHD
Real ownership of the creative on your accounts, with the training and tools to do the job properly
Channel specialists, not generalists: you go deep, not wide
You read the numbers yourself, so your creative calls run on real performance data rather than someone else's summary
Measured on outcomes that matter, not vanity metrics
Hybrid working: four days in our Brisbane office, one from home
Half-day Fridays: we finish at 12:30pm every week
$*******K + Super
What this role isn't
You won't be building campaigns, managing bids or setting up tracking.
That sits with your Performance Manager.
This role is creative direction backed by your own performance read, not account operation.

📌 Creative Strategist (Queensland)
🏢 WHD
📍 Queensland