At KIC, we're on a mission to redefine wellness by building a brand that helps people feel strong, confident, and connected without the noise of toxic diet culture.
We're looking for a Communications Lead to bring KIC's tone of voice and brand storytelling to life across every subscriber touchpoint — in app, on our website, across socials, and inside The Ritual, our editorial newsletter. This is a role for someone who genuinely loves to write and can flex that voice across formats, from a CRM flow to a landing page or a social script.
The Role
This role reports into our Communications Manager and sits at the centre of KIC's editorial, digital and engagement ecosystem. You'll lead the execution of always-on and campaign communications, and take ownership of sensitive customer and community communication where tone needs particular care.
You'll work closely with the Communications Manager on editorial strategy and calendar priorities, while owning the day-to-day writing and content production that brings that strategy to life across web, product, CRM, social and The Ritual.
What You'll Be Doing
The Ritual
Contribute copy and content to The Ritual, including stories, interviews and editorial pieces that reflect KIC's brand tone, values and community voice
Support the editorial calendar by aligning contributed content with campaign priorities, cultural moments and in-app content
Website, Blog, SEO & Support Content
Lead the creation and ongoing optimisation of core and evergreen website content that informs, educates and inspires our audience




Write campaign and challenge landing pages and contribute blog content in line with the editorial calendar
Collaborate with Design on messaging hierarchy so key information is clear, engaging and on-brand
Write persuasive, user-centred copy that explains our products, programs and initiatives in a way that drives understanding and conversion
Create and maintain FAQs and support content that improve clarity and consistency across site and app
Partner with our SEO consultant on keyword and content opportunities, and maintain consistent SEO practice across web, eDM and product copy
Write and review class descriptions, in-app challenge copy and other product-facing content across KICApp and KICStudio
Script audio for KICRun and other guided programs in a consistent, motivating voice
Partner with Product to ensure new features and programs launch with transparent, on-brand copy
CRM Copy
Write and optimise email, push and in-app message copy that nurtures engagement, retention and community connection
Write campaign, announcement and journey communications aligned with our overall comms strategy
Write concise, value-led copy that motivates daily engagement while staying true to tone of voice
Test,



measure and refine messaging to improve open rates, click-throughs and in-app activity
Social Content
Review and workshop always-on and campaign social content with the Social team
Write and review scripts for social media, aligned to brand and campaign messaging
Write and edit LinkedIn copy for KIC and our Leadership team
Sensitive Customer & Community Communication
Draft customer-facing replies on sensitive topics for our CX and Community teams
Write and refine survey questions with inclusive, sensitivity-reviewed language
About You
Strong experience in communications, editorial or content marketing, ideally within consumer, wellness or lifestyle industries
Demonstrated experience writing, editing and producing high-quality editorial or newsletter content
Strong understanding of brand voice, storytelling and community-building through written communication
Proven ability to manage multiple content streams and meet tight deadlines
Excellent written and verbal communication skills with exceptional attention to detail
Experience collaborating cross-functionally across marketing, content and product teams
Strong alignment to the KIC values
Nice to have
Understanding of CRM platforms and email performance analytics
Exposure to SEO, content strategy or audience development
Experience writing scripts for audio or video
Bachelor's degree in Communications, Journalism or Marketing
Show us how you write
We want someone who loves to write, so show us what you do best.
#J-*****-Ljbffr

📌 Communications Lead (Melbourne)
🏢 KIC
📍 Melbourne