Marketing Brand Specialist - Food & FMCG
6-month contract with likely extensions
Melbourne | Hybrid working
An exciting prospect is available for an experienced Marketing Brand Specialist to join a leading Australian consumer organisation within its Own Brand team.
You'll support the development and performance of well-known food brands, using customer insights and commercial data to strengthen brand positioning, guide product development and drive growth. This role offers end-to-end exposure across brand strategy, packaging, innovation and new product development.
What you'll be doing
Develop and deliver brand strategies and plans across a portfolio of food products
Use customer, market and performance insights to identify opportunities and recommend actions
Partner with product and category teams to embed brand guidelines across products and packaging
Work closely with creative teams to maintain a consistent and compelling brand identity
Support food innovation, product launches and new product development initiatives




Contribute to annual category planning and key customer campaigns
Manage multiple projects and influence stakeholders across the organisation
What we're looking for
Approximately 3-5 years' experience in brand marketing or brand management
Demonstrated experience working with
food products is essential
Experience within FMCG, supermarkets, food manufacturing or consumer-led retail
A strong understanding of brand planning, product launches, packaging and innovation
The ability to interpret customer insights and commercial data and turn them into practical actions
Strong stakeholder management and cross-functional collaboration skills
Excellent project management, organisation and prioritisation capabilities
A proactive approach and the ability to work confidently and autonomously
This is a fantastic opportunity to work with a passionate, customer-focused team and contribute to food brands that are seen and purchased by customers every day.
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📌 Marketing Brand Manager (Melbourne)
🏢 Talent
📍 Melbourne