We are seeking an enthusiastic, values driven and innovative
Game Day & Activations Lead
to join our
Marketing, Brand and Game Day Team.
This role is responsible for the planning, coordination and delivery of engaging game day experiences, fan activations and Club events across AFL and AFLW. Working closely with internal teams, venues, suppliers and key stakeholders, the role ensures activations and operational requirements are delivered efficiently, safely and to a high standard with success reflected in seamless event execution, positive fan experiences and strong collaboration across the Club.
About the role
Plan and deliver game day operations across AFL and AFLW home matches, from initial preparation through to on-the-day execution.
Develop detailed run sheets, schedules and operational plans to support seamless match day delivery.
Coordinate on-field presentations, in-stadium entertainment, signage and fan activations that create memorable experiences for members and supporters.
Manage relationships with venues, suppliers, broadcasters and other external partners, ensuring requirements and timelines are clearly understood and met.
Collaborate with teams across the Club to coordinate player involvement, partner deliverables and broader fan engagement requirements.
Organise game day staffing, including volunteers and student cohorts, with clear responsibilities and appropriate resourcing.
Support the delivery of marquee matches, Club campaigns and fan-facing events at RSEA Park, other venues and within the community.
Lead and support the Game Day Coordinator while managing operational issues,



risks and expenditure within agreed parameters.
Desired Skills and Experience
About you
You have experience planning and delivering events or activations involving multiple internal and external stakeholders, ensuring collaboration to build positive working relationships.
You are operationally focused, planning thoroughly to follow up and follow through so game day requirements are delivered effectively.
You can manage competing priorities, detailed schedules and changing requirements in quick-paced event environments and are calm under pressure.
You share information confidently and ensure stakeholders understand requirements, responsibilities and timelines.
You are solutions-focused and a natural problem solver - bringing practical ideas and finding smarter ways to enhance fan experience, event delivery and ways of working with stakeholders.
What you need
3+ years' experience in event, game day, activation or related operational coordination, ideally within sport, entertainment or live events;
Demonstrated experience working with venues, suppliers and event-day personnel to coordinate operational requirements and deliverables;
Availability to work weekends,



including AFL and AFLW match days and other Club events as required; and
Valid Working with Children Check or willingness to obtain one.
What we offer
Fantastic culture of grounded people, passionate about what they do
Hybrid working, with 3 Connect Days at RSEA Park per week and the balance worked as needed by role
On site
LINTON STREET
café
Free access to Aquatics Facilities at the
Danny Frawley Centre for Health & Wellbeing
Access to x4 General Admission tickets to every Saints home game @ Marvel
Free parking onsite & state-of-the-art gym access
Bring your Pet to Work Fridays!
Paid Wellbeing days – time off to relax & recharge
12 weeks paid Parental Leave for primary carers (2 weeks for secondary carers)
Discounted Saints memberships and merchandise
Up to 40% discount on selected
NEW BALANCE
products
Saints-only
Linen House
product pricing
Our Mantras
Excellence in everything we do.
In equal parts, support and challenge each other to be greater.
Lead the way in pursuing innovation and positive impact.
Lift from within to challenge what's possible, and what we can do better
Team-based approach always.
Recognise every individual impacts team success.
Harness the power of collaboration and diverse voices.
Communicate to optimise effort and impact
Building an enduring legacy.
As trusted custodians, represent the Club, members and fans with pride and purpose.
Leave a stronger Club for tomorrow, than the one you inherited today.
Protect, and pass on, a place of belonging for future Saints.
#J-*****-Ljbffr

📌 Game Day & Activations Lead (Melbourne)
🏢 St Kilda Football Club
📍 Melbourne