Business Development & Marketing Coordinator
Competitive remuneration package, commensurate with experience, with performance-based incentives.
We are seeking a proactive, articulate, and highly organized Client Care & Marketing Coordinator to serve as the key client-facing representative of Wan & Co Lawyers. This multi-faceted role combines elite client intake, sales conversion, business development and marketing coordination. You will be responsible for managing inbound client enquiries, qualifying prospective clients and converting suitable leads into paid consultations with our solicitors. You will also work directly with the Managing Principal to identify and develop business opportunities, strengthen referral and skilled networks, support client relationship initiatives and execute the firm's marketing strategy.
About the role
Competitive remuneration package, commensurate with experience, with performance-based incentives.
We are seeking a proactive, articulate, and highly organized Client Care & Marketing Coordinator to serve as the key client-facing representative of Wan & Co Lawyers. This multi-faceted role combines elite client intake, sales conversion, business development and marketing coordination. You will be responsible for managing inbound client enquiries, qualifying prospective clients and converting suitable leads into paid consultations with our solicitors. You will also work directly with the Managing Principal to identify and develop business opportunities, strengthen referral and professional networks, support client relationship initiatives and execute the firm's marketing strategy.




Key responsibilities
Manage all incoming leads across phone, email and in-person channels, providing a professional and high-quality client experience while assessing enquiries and communicating the value of the firm's services
Convert suitable leads into paid consultations by effectively managing follow-up, bookings and appointment coordination for the legal team
Support the ongoing client experience by maintaining regular communication with clients throughout their matters, coordinating updates and ensuring clients receive timely, professional and consistent service
Collaborate directly with the Managing Principal to coordinate, execute, and track marketing materials and campaigns
Manage social media/marketing campaigns including content creation, content upload, caption writing, and engagement across English and Chinese platforms
Track and reporting of lead sources to assess the performance of ongoing marketing initiatives
Conduct structured follow-up with prospective clients and referral sources to maximise conversion and maintain professional relationships
Maintain accurate records of business development activities, referral sources, opportunities and outcomes




Identify trends in client enquiries and referral sources and provide insights to the Managing Principal to inform business development strategy
Support the firm's participation in networking events, seminars, webinars and other business development activities
About you
Fluent command of both written and spoken English and Mandarin
Background in marketing, business development and/or customer service is highly regarded
Demonstrated ability to handle leads confidently, overcome objections, and close consultation bookings
Experience managing social media channels, basic graphic tools (e.g., Canva), or content scheduling
Exceptional interpersonal skills with a refined, professional telephone manner
Proficient in Microsoft Office Suite, and digital communication tools
Why Wan & Co?
Work closely with the Managing Principal
and have genuine input into the firm's growth and strategy.
Build broad commercial skills
across client care, sales, marketing, content and business development.
Join a growing specialist firm
where your contribution is visible and valued.
No routine overtime
— we value efficiency, accountability and a sustainable work-life balance.
Modern working environment
with a strong focus on technology, systems and client experience.
Career progression:
This role is designed for someone who wants to grow with the firm. As the firm's client base and marketing activities expand, there will be opportunities to take on greater responsibility across client experience, business development and marketing.
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📌 Business Development & Marketing Coordinator (New South Wales)
🏢 WanLawyers
📍 New South Wales