Reporting to the Marketing Manager, you'll play a pivotal role in shaping and delivering the company's marketing strategy across several established brands. As the second-in-charge (2IC) within the marketing team, you'll take ownership of campaign planning, content creation, digital communications, brand management, and day-to-day coordination of marketing activities.
You'll have the autonomy to identify opportunities, drive initiatives forward, and help keep the broader marketing function operating effectively. This role will suit someone who enjoys being a genuine marketing generalist, combining campaign strategy, content creation, social media, email marketing, digital communications, creative production, and project coordination.
Key responsibilities
Own and coordinate the annual marketing campaign calendar, developing campaign concepts, messaging, and content plans that support business growth objectives.
Create and deliver high-quality marketing content across digital and traditional channels, including website content, social media, email campaigns, marketing collateral, photography, and video.
Lead the execution of social media, email, and SMS marketing campaigns, building engagement, nurturing customer relationships, and growing audience reach.
Manage and optimise website content and digital assets, ensuring brand consistency, strong user experience, and alignment with campaign objectives.
Act as 2IC to the Marketing Manager, coordinating marketing activity, tracking deliverables, and supporting the successful execution of team priorities.
Develop creative assets and campaign materials that support paid advertising, product launches, partnerships, events, and broader business initiatives.
Analyse marketing performance, customer engagement, and campaign effectiveness,



using insights to continuously improve content and marketing outcomes.
About you
3+ years' experience in a marketing, marketing coordinator, or marketing leadership role
Demonstrated success coordinating and executing multi-channel marketing campaigns
Solid copywriting and content creation skills across a variety of platforms
Experience managing social media channels, content calendars, and community engagement
Experience with email marketing platforms
Experience updating and managing website content, ideally within Shopify
Strong creative capabilities including graphic design, photography, and video content creation
Experience using Adobe Creative Suite, including Photoshop, InDesign and/or Premiere Pro
Excellent organisational and project management skills with the ability to manage multiple priorities
A current driver's licence
Most importantly, you'll be someone who:
Takes ownership and accountability
Is highly organised and self-motivated
Enjoys turning ideas into action
Thrives in a fast-paced, results-focused environment
Enjoys collaborating with others and contributing to broader business outcomes
High-impact role with genuine ownership
Opportunity to act as 2IC within a growing marketing team
Significant autonomy and influence over marketing initiatives
Broad and varied role spanning content, campaigns, digital marketing, and brand management
Stable and growing Australian business with established brands
Collaborative and supportive marketing team
This opportunity is ideal for a marketing professional who enjoys building campaigns from the ground up, creating compelling content, and seeing their work make a tangible impact on business performance.
Position based in Melbourne's northern suburbs.
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📌 Senior Marketing Coordinator (Melbourne)
🏢 seek.com.au
📍 Melbourne