About the APA
The APA is the peak body representing over Australian physiotherapists and their patients, with over 36,000 members nationwide. Our work promotes the value of physiotherapy, advocates for better healthcare policies, and supports members in their career development.
APA is proud to be an Employer of Choice, Winner of the **** Association of the year award. We take pride in our collaborative and purpose-driven culture, underpinned by our core values:
Accountability I Excellence I Collaboration I Courage I Respect
We care about our people and invest in their success through professional development, supportive leadership and a flexible workplace that enables our team to thrive.
What We Offer
Flexible hybrid working arrangements
Modern Camberwell office with free secure undercover parking
Additional paid leave between Christmas and New Year
Paid birthday leave
Paid parental leave
Employee Assistance Program
Staff discounts and wellbeing initiatives
Competitive remuneration package
About the role
The Member Experience Division at the APA is a talented team of professionals, delivering success for the APA across six functional teams:
Integrated Marketing and Communications
Media and Public Relations
Content and Publications
Member Insights
National Entity Operations
Business Relationships.
As Marketing Advisor, you will:
Assist the Senior Marketing Advisor in the development of marketing and communication campaign strategy and plans to achieve key organisational KPIs.
Coordinate and implement integrated plans across a range of paid, owned and earned channels, including where appropriate, eDM, social,



website, paid media and print.
Utilise marketing automation technology to deliver a personalised member experience.
Develop campaign content and creative to support the delivery into digital and offline channels as appropriate.
Plan, build and deploy member, and campaign communications using an email marketing automation platform.
Facilitate the development, production and distribution of marketing collateral and merchandise, ensuring brand and message consistency.
Manage design requests and ensure brand compliance across all APA channels and collateral.
Liaise with the graphic designer and coordinate external design briefs as necessary.
Monitor and provide regular updates on campaigns results.
Contribute to monthly reporting on the results of marketing and communication activities.
Work collaboratively with key stakeholders across wider Marketing and Communication Division and other APA departments.
Work within time and budget constraints.
About you and selection criteria
A relevant tertiary/undergraduate qualification (preferably in marketing/communications or business) and/or a minimum of 2 years marketing and communications experience.
Experience with the design,



development and implementation of multi-channel marketing campaigns.
Excellent written and verbal communications skills.
Strong people skills and ability to workwith external stakeholders.
A commitment to upholding and actively demonstrating the APA's core values.
Well-developed organisational skills and the ability to prioritise.
Proficiency with Microsoft Applications.
Experience with email marketing automation platforms and work management tools (eg, Trello or Jira) would be highly regarded, though not mandatory. A 'can do' attitude and abilitytowork collaboratively to achieve team objectives.
A full position description is available at:

Please note there is no closing date for this role and shortlisting will occur on a rolling basis. We encourage you to submit your application as soon as possible.
The APA is a safe and inclusive workplace which values diversity of background, experience and perspective amongst our team members.
We welcome all applicants and commit to a fair and equitable recruitment process for all.
The APA honors the richness and importance of Aboriginal and Torres Strait Islander cultures around Australia. We respect the thousands of years of custodianship of the lands on which we work, and we recognise the unique and valuable contribution Aboriginal and Torres Strait Islander team members make to our workplace.
We actively encourage applications from Aboriginal and Torres Strait Islander people.
All candidates must have full Australian Working Rights.
Only those successful in the selection process will be contacted.
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📌 Marketing Advisor (Melbourne)
🏢 Australian Physiotherapy Association
📍 Melbourne