20 Sep
|
Fulcrum
|
Canberra
Fulcrum is partnering with a major Australian cultural institution in Canberra to lead on audience marketing on site and online. The role owns on-going segmentation, loyalty, and measurement across acquisition, growth and retention, working with a small team to set direction and deliver results.
You'll manage the membership base, plan always-on paid digital activity, and apply market research and insights to refine targeting, messaging and channel mix, while ensuring brand consistency and
#J-*****-Ljbffr
📌 Lifecycle Marketing Manager: Growth, Loyalty & Segmentation (Canberra)
🏢 Fulcrum
📍 Canberra