Job Description
Firmable is the market-leading B2B sales intelligence platform in Asia-Pacific. Our competitive moat is our data — the deepest, most localised company and people dataset in every market we operate in. We've proven the model in ANZ. Now we're scaling it across Southeast Asia and beyond.
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The Role
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Sales Development Representative sits at the front line of Firmable's outbound growth engine. You will own the top of the funnel: identifying the right prospects, opening conversations cold, and booking high-quality meetings that convert into pipeline for our Account Executives.
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This is not a script-reader role. You'll think commercially about who to target and why, run your own research on accounts and personas, and tailor every outreach to land. You'll work cross-functionally with marketing on sequences, with AEs on handover quality, and feed market signal back into leadership.
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Reporting to the SDR Team Lead.
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~75% active prospecting and outreach. ~25% research, collaboration, and feedback into the GTM motion.
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What You'll Own
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Outbound pipeline generation: cold calling, email, and multi-channel outreach to introduce prospects to Firmable and book qualified demos for the AE team
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Lead management: responding promptly to inbound interest, qualifying fit, and moving prospects through to opportunity at pace
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Prospect discovery: engaging meaningfully with prospects to understand their needs and positioning Firmable's value where it actually lands
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CRM hygiene:



keeping HubSpot accurate and current across every interaction so the rest of the GTM team can operate from clean data
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Cross-functional collaboration: partnering with marketing on templates, sequences, and conversion strategy; working with AEs on smooth handover; and feeding competitor, customer, and product insight back to the relevant teams
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Commercial signal: surfacing trends, objections, and opportunities to leadership so we sharpen the GTM motion continuously
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What We're Looking For
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Must Haves
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1+ years in a sales-focused role, ideally fast-paced B2B SaaS
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Strong commercial instincts and time management
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Self-driven, curious, and a natural problem solver, you don't need to be told what to try next
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You live and breathe AI tools. You use AI for research, drafting, prospect intelligence, and workflow automation as your default way of working, not a productivity experiment.
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Highly Valued
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Experience with sales prospecting and database tools - Firmable, ZoomInfo, Lusha, Apollo, or similar
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Working knowledge of HubSpot or comparable CRM
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Prior experience selling into ANZ B2B markets
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Startup or scaleup background where you've had to build the playbook, not inherit it
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Why This Role
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Sell the moat: Firmable's data is its primary competitive advantage, and you'll be the first voice introducing it to the market
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Greenfield territory: ANZ is live and growing rapid; the addressable market is enormous and largely untapped
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Real career runway: top SDRs at Firmable move into AE, partnerships, or GTM strategy roles quickly; the ceiling is set by output, not tenure
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📌 Sales Development Representative (Victoria)
🏢 Firmable
📍 Victoria