Job Description
Sales Development Representative (B2B Events)
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Sydney CBD | Full-Time | Office-Based
n $60,000 + Super + Uncapped Commission
n Realistic Year 1 OTE: $100,000+
n Top Performers: $200,000+
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A Career in Sales Starts Here
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If you're ambitious, competitive and ready for a career where your development and performance can directly influence your earning potential, this is an opportunity worth considering.
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Business Show Media is expanding its Sydney commercial team and is looking for Sales Development Representatives to join our growing business.
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You don't need a long sales CV. You don't need to have worked in B2B before.
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What matters is your attitude, your communication skills and your willingness to learn.
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We'll provide the training and coaching. Your job is to bring the energy, consistency and ambition.
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Who We Are
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Business Show Media operates a portfolio of international business events designed to bring together entrepreneurs, business owners, companies and decision-makers.
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With events across Sydney, London, New York, Miami, Amsterdam and Singapore, our commercial teams work with businesses across a wide range of industries.
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Joining our Sydney office means becoming part of an international organisation while developing your career in a highly commercial environment.
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Your Role
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As a Sales Development Representative, you'll be at the front end of our sales process.
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Your focus will be on identifying businesses that could benefit from our events, starting conversations with relevant decision-makers and creating qualified opportunities for the wider sales team.
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You'll develop practical sales skills every day, from prospect research and cold outreach through to qualification, objection handling and pipeline management.
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You'll also have clear activity and performance targets, regular coaching and the opportunity to earn uncapped commission as you progress.
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Your Day-to-Day
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Your responsibilities will include:
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Researching companies, industries and potential prospects
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Identifying relevant business owners, founders and decision-makers
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Initiating conversations through phone, email and LinkedIn
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Introducing businesses to relevant event and commercial opportunities




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Asking effective questions to understand prospect needs
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Qualifying potential opportunities for the sales team
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Booking meetings and creating sales opportunities
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Managing your prospect activity and personal pipeline
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Updating and maintaining accurate CRM records
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Reviewing your performance and working with managers to improve results
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Taking part in regular sales coaching and development sessions
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Supporting the wider team at exhibitions and live business events
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What Makes Someone Successful Here?
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We're not looking for a particular career history. We're looking for people who demonstrate the behaviours that make successful sales professionals.
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You may thrive in this environment if you:
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Are motivated by achieving personal and financial goals
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Enjoy a fast-paced, target-driven environment
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Are comfortable starting conversations with people you haven't met before
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Can handle rejection without losing momentum
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Listen well and ask thoughtful questions
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Take feedback seriously and actively apply it
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Are consistent with your daily activity
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Enjoy competition and measuring your performance
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Are confident, professional and personable
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Want to develop a genuine career rather than simply find another job
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Your Previous Experience Could Include
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You may be coming from:
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Hospitality | Retail | Recruitment | Real Estate | Customer Service | Call Centres | Administration | Graduate Roles | Other Target-Driven Environments
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Previous sales experience is welcome, but not required.
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Learn Sales From the Ground Up
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We have designed this position to give people the opportunity to develop professionally, regardless of whether they've worked in sales before.
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From your first week, you'll receive structured training covering our products, markets, sales process,



prospecting techniques and communication.
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You'll then continue developing through:
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One-to-one coaching
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Sales workshops
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Call and conversation reviews
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Performance feedback
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Practical experience
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Support from experienced commercial professionals
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The objective is to give you the foundation to progress from an entry-level SDR into increasingly senior commercial positions.
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Compensation & Benefits
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Your package includes:
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$60,000 base salary
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Superannuation
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Uncapped commission
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Realistic Year 1 OTE of $100,000+
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Top performers earning $200,000+
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Full initial training
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Ongoing professional development
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Performance-based incentives and competitions
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Regular team events and rewards
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Opportunities to attend Australian and international exhibitions
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Career progression within the sales and commercial teams
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Sydney CBD office location
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Commission earnings are dependent on individual performance and the applicable commission structure.
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Where Can This Role Take You?
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The SDR position is designed as the starting point for a broader sales career.
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As you build experience and demonstrate robust performance, there may be opportunities to progress into positions such as:
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Sales Development Representative → Senior SDR → Sales Executive → Senior Sales → Commercial & Sales Leadership
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Career progression is based on performance, capability, experience and available opportunities.
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Why Sales?
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A career in sales allows you to develop skills that are valuable across almost every industry, communication, negotiation, relationship management, commercial thinking and business development.
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It's also a career where performance can have a direct impact on your earnings.
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If you're prepared to learn the fundamentals, put in the work and consistently improve, you can build both your skills and your career over time.
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Take the First Step
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You may not have a sales background yet.
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That's okay.
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If you're motivated, coachable and ready to challenge yourself, we'll give you the training and environment to get started.

📌 Sales Development RepresentativeB Events) (New South Wales)
🏢 Business Show Media
📍 New South Wales