Key responsibilities
Develop and run customer acquisition strategy across Meta, Google, TikTok and other channels
Manage and optimise paid media, creative testing, audiences, campaign structure, budgets and landing pages
Own the day-to-day performance of the Shopify store
Improve conversion through better merchandising, navigation, product pages, landing pages, checkout and content
Build and test bundles, upsells, cross-sells, subscriptions and gifts with purchase
Coordinate product launches, site updates and promo campaigns
Own email, SMS, CRM, loyalty and the whole customer lifecycle
Build and optimise automated flows, segmentation and campaign calendars
Build and manage the promotional and trading calendar
Watch revenue, conversion, CAC, MER, ROAS, AOV, repeat rate, contribution margin and channel profitability
About you
Has grown a DTC ecommerce channel before, ideally in FMCG, food, retail or another consumer brand
Knows Shopify hands-on, not from a webinar
Understands paid social and paid search well enough to run campaigns yourself - or keep an agency honest
Has worked with Klaviyo or a similar retention platform
Is comfortable reading the numbers and making commercial calls from them
Can move between strategy and execution without waiting for someone else to do the doing
Is curious,



proactive and happy to test ideas that might not work
Knows a campaign with a huge ROAS can still be tiny, and a campaign with huge revenue can still lose money
About us
Fancy Hank's started as a BBQ restaurant in Melbourne. Our customers kept asking to take our house-made sauces home, and after the four-hundredth request we took the hint and started bottling them. That's grown into a range of BBQ sauces, hot sauces, seasonings and condiments that's picked up more than a few awards along the way - and now lives in fridges all over the country. We've got a fast-growing retail footprint, a brand people genuinely love, and an online store with a lot more in the tank.
Part-time flexibility, growing to full-time as sales grow
Negotiable remuneration based on experience and how the role is structured
A very significant performance bonus for profitable growth
A genuine equity opportunity for the person who builds this into a substantial, sustainable part of the business
Real ownership, real autonomy, and decision-makers close enough to smell the smoker
An established Australian brand with outstanding products, proper credentials and plenty of room to grow
#J-*****-Ljbffr

📌 Ecommerce Manager (Melbourne)
🏢 Fancy Hanks Product
📍 Melbourne