Melbourne, Australia
Company Description
Our Client Trinkets By Emily is a modern jewelry brand focused on delivering affordable elegance that can be worn every day. The company curates stylish, contemporary pieces designed for individuals who enjoy effortless sparkle and self-expression. With a strong online presence and a fully digital shopping experience.Trinkets By Emily connects with customers through its website and active social media channels on LinkedIn, Facebook, Instagram, and X (Twitter). The brand is growing its e-commerce footprint and is building a team passionate about fashion, digital retail, and customer-centric experiences.
Recently they have started their online channel: /
The tech stack used is:
Facebook& Instagram, Google& YouTube – In progress, Pinterest - In Progress, TikTok - In Progress, MetaShopInstagram & Facebook, Outfy- Automate Social Media
AmazonChannel – CED -In Progress
Loyalty & Engagement
Joy:Loyalty Program
Store Tools
Key Responsibilities
Own and grow online sales through Shopify.
Manage Google Shopping, Google Merchant Center, Meta and other digital channels.
Improve SEO and organic Google visibility.
Increase website traffic, conversion rate and average order value.
Manage paid advertising and improve ROAS.




Develop email, SMS, abandoned-cart and customer retention campaigns.
Grow Facebook, Instagram and social commerce.
Explore and manage relevant marketplaces such as eBay and other Australian platforms.
Coordinate product promotions, social content, influencers and UGC.
Use analytics, AI and automation tools to improve marketing efficiency.
Report weekly on sales, traffic, conversion, advertising performance and growth opportunities.
What We're Looking For
Solid Shopify knowledge.
Experience with Google Ads/Shopping, Meta Ads and SEO.
Understanding of GA4, Google Search Console and Merchant Center.
Strong commercial and analytical mindset.
Fashion, jewellery, beauty or retail experience is highly desirable.
Comfortable working independently in a fast-growing small business.
Success in This Role
You will be measured primarily on:
Online Sales Growth | Conversion Rate | ROAS | Customer Acquisition Cost | Average Order Value | Organic Traffic | Repeat Customers
We are looking for someone who can identify growth opportunities, implement them quickly and demonstrate measurable improvement in online sales.
#J-*****-Ljbffr

📌 E-Commerce Growth Manager (Melbourne)
🏢 Minutes to Seconds
📍 Melbourne