Are you an experienced fundraiser who understands that great fundraising starts with a great supporter experience?
At Ronald McDonald House Victoria & Tasmania, we're looking for a
Fundraising Lead
to play a key role in strengthening our individual giving, regular giving and supporter engagement activity.
This is a hands-on role focused on
supporter stewardship, fundraising appeals, regular giving, retention and supporter communications
— ensuring the people who support our Mission feel valued, informed and genuinely connected to the difference they help make.
Full-Time | North Fitzroy | Hybrid working
Who are we?
Ronald McDonald House Victoria & Tasmania supports families with seriously ill children, providing accommodation, programs and support when they need it most.
For nearly 40 years, we've been keeping families close to their child's care — and that work is only possible because of the generosity and commitment of our supporters, partners and community.
Your impact:
Reporting to the
Supporter Experience & Digital Manager
, you'll help deliver a meaningful and consistent experience across individual and regular giving.
You'll focus on:
Strengthening supporter stewardship and engagement
Coordinating individual giving appeals and campaigns
Supporting the day-to-day delivery and growth of our regular giving program
Improving supporter retention, loyalty and reactivation
Using supporter data and insights to improve fundraising activity
Building genuine relationships with supporters and families
This role is about more than delivering fundraising activity — it's about creating thoughtful supporter journeys that build trust, loyalty and long-term connection.
What you'll be doing:
Supporter Experience & Stewardship
Deliver supporter acknowledgement and stewardship activity across individual giving
Coordinate personalised supporter touchpoints including thank you calls, written acknowledgements and impact updates
Manage inbound supporter enquiries across phone and email with warmth and professionalism
Map and maintain supporter journeys, identifying opportunities to strengthen engagement
Gather supporter feedback and use it to improve the supporter experience
Work sensitively with families to develop stories for fundraising and stewardship communications
Individual Giving, Campaigns & Retention
Coordinate fundraising appeals end-to-end, including briefing, segmentation, scheduling, delivery and analysis
Support direct mail and telephone fundraising activity
Manage the day-to-day delivery of the regular giving program
Deliver retention and growth initiatives including upgrades, reactivation, loyalty recognition and attrition mitigation
Monitor fundraising performance and identify trends, risks and opportunities




Coordinate campaign and supporter communications across individual giving programs
Work with fundraising agencies and suppliers to deliver activity to scope and timeframe
Supporter Data, Insights & Reporting
Maintain accurate supporter records and engagement information in Salesforce
Build and manage supporter audiences and campaign segmentation
Monitor campaign and supporter data to identify trends and opportunities
Contribute insights to monthly fundraising reporting
Support strong data quality across supporter records
Use campaign results and supporter insights to continuously improve fundraising activity
Collaboration & Integrated Fundraising
Work closely with the Supporter Experience & Digital Manager, Marketing Lead, Data Specialist and broader Fundraising & Marketing team
Bring a supporter-first perspective to major fundraising campaigns
Provide supporter insights and recommendations to inform campaign planning
Work effectively with agencies, suppliers and external partners
Contribute fundraising expertise to cross-functional projects and organisational initiatives
Help ensure fundraising activity is coordinated, consistent and focused on the supporter experience
Who are you?
You're an experienced fundraiser who understands both the relationship and operational sides of individual giving.
You bring:
5+ years' experience
in fundraising, supporter engagement or a related field
Demonstrated experience in donor stewardship, individual giving and supporter engagement
Experience managing or supporting regular giving, retention and upgrade activity
Experience working with CRM systems for supporter management, segmentation and reporting
Strong relationship management and supporter service skills
Excellent written, verbal and interpersonal communication
Confidence interpreting supporter and campaign data to identify opportunities
Strong attention to detail and commitment to data accuracy
The emotional intelligence and judgement to engage sensitively with families and supporters
A proactive, organised and collaborative approach
A tertiary qualification in
Fundraising, Marketing, Communications, Business or a related discipline
, or equivalent professional experience, is required.
Experience in the not-for-profit or community sector, Salesforce, direct mail or telephone fundraising is valued, but not essential.
Be part of a purpose-driven organisation supporting families when they need it most




Play a key role in strengthening individual giving and supporter engagement
Build meaningful relationships with supporters who care deeply about our Mission
Work across appeals, regular giving, stewardship, retention and supporter journeys
Join a collaborative and values-led Fundraising & Marketing team
Access salary packaging and wellbeing benefits
Help shape a supporter experience that creates stronger, longer-term connection and impact
Ready to apply?
We'd love to hear from you.
Please submit your CV and a short cover letter outlining:
Your experience in individual giving, fundraising or supporter engagement
Your experience delivering appeals, regular giving or donor stewardship activity
An example of how you've used supporter insights, data or feedback to improve fundraising outcomes
For further information or a copy of the Success Profile, please contact
******
.
Please note, applications without a cover letter that fail to address the above criteria will not be progressed.
We will start shortlisting and commencing the interview process as applications are received. The selection process will be progressed before the closing date, so to avoid disappointment, please submit your application as soon as possible.
Reasonable Adjustments
We recognise that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the recruitment process to better enable you to shine, then please contact******and let us know.
Our Recruitment Commitment
We are deeply committed to fostering an inclusive culture that values, promotes, and benefits from diversity. We believe that embracing and celebrating our differences enhances our workplace. Our unwavering dedication to workplace equality drives us forward. We welcome applications from individuals of diverse backgrounds, including Aboriginal and Torres Strait Islander communities. Our recruitment process prioritises essential job requirements, knowledge, skills and experience and is consistently fair to all applications.
We keep children and young people safe in our spaces and do not tolerate any kind of abuse. Our team, including employees and volunteers, must meet high standards to ensure they prevent and report abuse. We ensure all children and young people have a protected space where we listen to them and empower them. Every day, we aim to make children and young people feel valued, protected, and heard. All roles are subject to compliance and reference checks and are subject to relevant state/territory legislation.
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📌 Fundraising Lead (Melbourne)
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