We're an Australian D2C group creating products that reduce household waste and single-use plastic, across sustainability, health and everyday consumables. We have brands in market and more in development. The team is deliberately small and we're building an AI-first team.
Who we are
We're an Australian D2C group creating products that reduce household waste and single-use plastic, across sustainability, health and everyday consumables. We have brands in market and more in development. The team is deliberately small and we're building an AI-first team.
The premise of this role
One paragraph will tell you whether this role is for you.
You'll have a clear list of projects. Each one arrives as an outcome. You work out what it takes to achieve, who to talk to and what it costs, propose an execution plan, and on approval you execute until the goal is met. If you like being given the destination and finding a route there, keep reading.
If your instinct on an unfamiliar problem is to ask what tasks you should perform, we're not a fit. Genuinely no hard feelings.
What you'll actually do, week to week
Take on outcomes across any part of the business and work out what it will take to achieve
Use AI to get to a working understanding of an unfamiliar area in hours, not weeks
Call people cold until you find the ones who can help us get there
Come back with numbers and a recommendation, not a list of questions
Drive delivery end to end: contractors, external parties, timelines, follow-through
Hold external and internal parties to what they agreed
Run occasional projects for the founder personally, separate from the business, working alongside external advisers and driving them through to completion
Keep everything visible in one weekly view, so nobody has to ask where things stand
How we work
Work reaches you as a prioritised list of outcomes




You keep moving and be corrected rather than wait a week for permission
Decisions get made quick, usually in a page or less
You own projects, not departments. You move horizontally to get priority work delivered
AI is part of how we work daily, not a novelty. If you don't use it yet, you'll receive training
Chase until you get an answer, and find another way when the answer is no
You'll see commercial and personal information early and often. Discretion isn't a policy here, it's a condition of the role
You'll probably fit if
You've been the person in every job who ends up with the hard, undefined work, because you're the one who reliably finishes it
Someone has handed you something well outside your experience because they trusted you'd work it out, and you did
You've found the right person to talk to with no introduction and no network
You've chased something down that everyone else had quietly given up on
You've run several unrelated things at once and kept them all moving
You've got things moving through people who don't work for you
You've run work through professional advisers, lawyers, accountants, agents or similar, and kept it moving without being chased
You've held confidential information and it never went anywhere it wasn't intended
You can write a one page business case that ends in a recommendation
Executive assistant, project management, operations. The background doesn't matter. No domain expertise required.
This role is not
A calendar, inbox or travel role. None of that sits here
A management role. No team, no direct reports, no department to run
A governance role. No ceremonies, no politics
The process
CV and the question below
A short call, 10 to 15 minutes
A paid project on something real, followed by a conversation discussing how you approached it
References, then an offer
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📌 Executive Assistant To Founder (Melbourne)
🏢 Retail Smart Group
📍 Melbourne