Operari is a start up travel and related accessories brand focusing on premium quality products for the fashion conscious aspirational traveller. We design travel companions inspired by the traces we leave — and the marks places leave on us in return. We balance refined design with real-world function, creating luggage and accessories for those who value craftsmanship, durability and restraint.
Key responsibilities
Manage organic social channels across Instagram, TikTok, Facebook and emerging platforms
Schedule and publish organic social content
Manage the day to day operations of our Shopify website
Build and update social assets from templates
Identify core audience and target advertising to the correct channels
Create digital assets from briefs including paid media creative, web banners, landing pages and product imagery
Provide copywriting support across social, web and editorial content
Community management, including responding to comments and direct messages
Support community engagement initiatives and coordinate creator and UGC partnerships
Report monthly on KPIs and optimise performance based on data insights
About you
Experience managing social media for an e-commerce retail brand, with experience in travel, fashion or lifestyle products a bonus
Ability to manage EDM marketing through Klaviyo
Experience in Claude integration
Social media enthusiast who lives and breathes content, formats and trends




Strong visual eye and understanding of how to create content that feels considered, engaging and true to a brand
Confident createing content for social, including lo-fi videos, behind-the-scenes moments, Reels and trend-led content
Solid copywriting skills and ability to adapt tone across social, web and editorial content
Highly organised and able to manage daily content schedules, deadlines and multiple projects
Self-starter who enjoys taking ownership of a channel from scheduling through to publishing
Positive people person with great energy and confidence building relationships with creators, collaborators and the wider team
Benefits
Hybrid role - initially 3 days 20 hours per week with flexible hours (2 days work from home, 1 day in office Carlton Nth)
Flexible working workplace
Friendly, collaborative and supportive team environment
Take ownership of the day-to-day management of our online store and contribute directly to retail growth
About us
Beginning in Melbourne, Operari designs travel companions inspired by the traces we leave — and the marks places leave on us in return. We balance refined design with real-world function, creating luggage and accessories for those who value craftsmanship, durability and restraint: people whose world is shaped by where they've been, and who, in turn, shape the places they live.
#J-*****-Ljbffr

📌 Social Media / E Commerce Content Co Ordinator (Melbourne)
🏢 Operari
📍 Melbourne