Marketing and Communications Coordinator
Cheltenham Community Centre welcomes applications from people of diverse backgrounds and experiences.
Please contact Kim if you require a reasonable adjustment to participate in the recruitment process.
Key Accountabilities
Marketing planning and coordination
Develop, implement and review an annual Marketing and Communications Plan aligned with CCC's Strategic Plan, annual priorities and available resources.
Translate priority program needs into proportionate campaign briefs, schedules, target audiences, messages, channels and measurable outcomes.
Maintain an organisation-wide marketing calendar and coordinate dependencies, deadlines, approvals and delivery across program areas.
Digital channels
Maintain and progressively improve CCC's website structure, priority pages, calls to action and accessibility, working with program staff to keep information accurate.
Apply practical search engine optimisation and improve user journeys from discovery through enquiry, booking or enrolment.
Coordinate CCC's social media presence and deliver agreed organic and paid campaigns, including targeting priority audiences and locations.
Maintain digital content schedules and create or coordinate reusable campaign assets across website, social media, email and print.
Email marketing and audience development
Plan and deliver segmented email campaigns and newsletters.
Grow CCC's subscriber base through improved subscription pathways.
Test subject lines, content, timing and calls to action where useful, and analyse open, click and conversion results.
Develop straightforward automated communications where these add value and can be maintained within CCC's available systems and resources.
Brand, content and communications assets
Create and update priority brochures, flyers, advertisements, banners, presentations and other promotional material using consistent CCC branding and accessible formats.
Plan and capture suitable photography, testimonials and short-form video,



including arranging external support when approved and required.
Maintain practical brand, voice, image, consent and file-management guidance and support staff to use approved templates consistently.
Targeted promotion and community reach
Develop targeted campaigns for priority programs, audiences and geographic areas, informed by community need, participation data and program capacity.
Promote programs, events, initiatives and fundraising through appropriate local and digital channels.
Identify and coordinate marketing and referral opportunities with councils, schools, neighbourhood houses, community services, local businesses and other relevant networks.
Performance, evaluation and improvement
Establish agreed measures for priority campaigns and monitor relevant data such as reach, engagement, website actions, enquiries, bookings, enrolments and cost effectiveness.
Provide concise monthly reporting on delivery, results, risks and recommended improvements, and use findings to refine future activity.
Coordination, compliance and teamwork
Work collaboratively with managers, coordinators, staff and volunteers to clarify responsibilities, coordinate marketing tasks and meet deadlines.
Verify program information, audience needs, permissions and approvals before publication, and communicate issues or proposed solutions in a timely way.
Manage marketing files, passwords, image permissions, brand assets and supplier records in accordance with CCC systems, privacy, child safety and recordkeeping requirements.
Coordinate approved suppliers and expenditure within delegated authority and budgets, escalating significant reputational, privacy, safeguarding or brand matters to the General Manager.
Participate in relevant meetings and contribute marketing knowledge, analysis and practical ideas to organisational and program planning.
Undertake other reasonable duties consistent with the purpose, skills and Level 4 classification of the position, as directed by the Operations Manager or General Manager.
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📌 Marketing And Communications Coordinator (Melbourne)
🏢 Cheltenham Community Centre
📍 Melbourne