Museum of Chinese Australian History – Melbourne VIC

This is a part-time position, 3 days per week including Thursdays to align with staff meetings and other staff rosters. You will coordinate the development and implementation of the Museum's annual marketing and communications strategy, strengthen the Museum brand and reputation nationally, and identify new audience growth opportunities and strategic partnerships.

Key responsibilities

Coordinate the development and implementation of the Museum's annual marketing and communications strategy

Strengthen the Museum brand and reputation nationally

Identify new audience growth opportunities and strategic partnerships

Lead campaign planning for its successful execution

Manage databases and communications for membership, subscribers and event bookings

Grow visitation across exhibitions, public programs, education and venue hire

Develop strategies for memberships, donations and repeat visitation

Oversee website, SEO, CRM, email marketing and analytics

Lead organic and paid digital campaigns





Build relationships with mainstream, multicultural and Chinese-language media

About you

4+ years' experience in strategic marketing, communications or brand management

Experienced and proficient at creating design collateral using design software such as Canva and Adobe Suite to finished art for print and presentations

Demonstrated understanding of Chinese Australian communities and Australia's multicultural landscape

Robust knowledge of both mainstream Australian and Chinese-language media and digital platforms

Experience developing integrated marketing strategies that deliver measurable growth

Excellent stakeholder management, writing and presentation skills

Highly proactive with the ability to identify and lead new opportunities

Outstanding written and verbal communication skills in Mandarin and English

Valid working with children check required

#J-18808-Ljbffr

📌 Marketing & Communications Coordinator (Melbourne)
🏢 Museum of Chinese Australian History
📍 Melbourne