Operari is a start up travel and related accessories brand focusing on premium quality products for the fashion conscious aspirational traveller. We design travel companions inspired by the traces we leave — and the marks places leave on us in return. We balance refined design with real-world function, creating luggage and accessories for those who value craftsmanship, durability and restraint.

Key responsibilities

- Manage organic social channels across Instagram, TikTok, Facebook and emerging platforms
- Schedule and publish organic social content
- Manage the day to day operations of our Shopify website
- Build and update social assets from templates
- Identify core audience and target advertising to the correct channels
- Create digital assets from briefs including paid media creative, web banners, landing pages and product imagery
- Provide copywriting support across social, web and editorial content
- Community management, including responding to comments and direct messages
- Support community engagement initiatives and coordinate creator and UGC partnerships
- Report monthly on KPIs and optimise performance based on data insights

About you

- Experience managing social media for an e-commerce retail brand, with experience in travel, fashion or lifestyle products a bonus
- Ability to manage EDM marketing through Klaviyo
- Experience in Claude integration
- Social media enthusiast who lives and breathes content, formats and trends




- Strong visual eye and understanding of how to create content that feels considered, engaging and true to a brand
- Confident createing content for social, including lo-fi videos, behind-the-scenes moments, Reels and trend-led content
- Solid copywriting skills and ability to adapt tone across social, web and editorial content
- Highly organised and able to manage daily content schedules, deadlines and multiple projects
- Self-starter who enjoys taking ownership of a channel from scheduling through to publishing
- Positive people person with great energy and confidence building relationships with creators, collaborators and the wider team

Advantages

- Hybrid role - initially 3 days 20 hours per week with flexible hours (2 days work from home, 1 day in office Carlton Nth)
- Flexible working environment
- Friendly, collaborative and supportive team environment
- Take ownership of the day-to-day management of our online store and contribute directly to retail growth

About us

Beginning in Melbourne, Operari designs travel companions inspired by the traces we leave — and the marks places leave on us in return. We balance refined design with real-world function, creating luggage and accessories for those who value craftsmanship, durability and restraint: people whose world is shaped by where they've been, and who, in turn, shape the places they live.

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📌 Social Media / E commerce content co ordinator (Melbourne)
🏢 Operari
📍 Melbourne