MINISO is a leading retailer and variety store chain specializing in household and consumer goods, including cosmetics, stationery, toys, and kitchenware. With a global presence, we are committed to providing our customers with high-quality products at affordable prices. The brand is known for its innovative approach, combining "extreme affordability" with "interest-based consumption" through collaborations, trendy designs, and cutting-edge technology. Today, MINISO operates over 8,000 stores in 110+ countries, bringing joy and high-quality life experiences to consumers globally.

About the Role:

We are seeking a commercially driven Buyer to manage product sourcing, range planning and category performance across trend-driven lifestyle categories, including trendy toys, cosmetics, and snacks.

The successful candidate will be responsible for identifying market opportunities, developing commercially attractive product ranges, managing supplier relationships, and working closely with internal teams to deliver strong category performance. This role is suited to a proactive and mature buyer who can manage multiple categories in a fast-paced retail environment and contribute to the continued growth of the business.

Key Responsibilities

1. Product Sourcing & Development

Manage end-to-end buying activities across trendy toys, cosmetics, snacks and other relevant lifestyle categories.

Ensure all products comply with Australian regulatory, ingredient, and labelling requirements (e.g. TGA / AICIS).

2. Category Management

Manage assigned product categories, including range planning, assortment selection, pricing,



promotions and product lifecycle management.

Monitor product performance, sell-through, customer feedback and market movements to continuously refine the product range and improve category performance.

Build and maintain strong relationships with local and international suppliers, distributors and brand partners.

Negotiate favourable trading terms, pricing, minimum order quantities, delivery timelines and promotional opportunities.

4. Market Research & Trend Analysis

Maintain a strong understanding of Australian consumer behaviour and retail market expectations and conduct regular market research to identify emerging trends across trendy toys, cosmetics, snacks and other relevant retail categories.

Analyse customer preferences, competitor activity, social media trends and global product movements to identify new commercial opportunities.

Monitor sales, stock levels, sell-through and inventory performance to identify demand trends and support purchasing decisions.

Prepare and maintain order forecasts and purchase recommendations to support sales demand while maintaining appropriate inventory levels.

Work closely with Planning & Allocation and Logistics to manage stock availability, replenishment,



inventory flow and merchandise plans.

6. Cross-functional Collaboration

Partner with marketing, operations, supply chain and store teams to support product launches, campaigns and promotional activities.

Ensure products are presented and merchandised effectively in stores to maximise sales and customer engagement.

Qualifications & Experience

Minimum 3 years of experience in buying, product sourcing, category management or merchandise planning, preferably within the Australian retail market.

Proficiency in both Chinese and English as working languages is required.

Experience in trendy toys, lifestyle products, cosmetics, snacks, FMCG or other trend-driven retail categories is highly regarded.

Strong commercial sense with the ability to identify customer trends and translate them into successful product ranges.

Proven negotiation, supplier management and relationship-building skills.

Strong analytical skills, with the ability to review sales data, stock performance, pricing and margin outcomes.

Solid communication skills and the ability to work effectively with cross-functional teams.

Proficiency in Microsoft Office Suite, particularly Excel. Experience with SAP or other ERP / merchandise systems is an advantage.

What We Offer:

- Opportunities for career growth within a global brand.
- A dynamic and supportive work environment.
- Staff discounts on Miniso products.
- Employee Assistance Program (EAP): Associate and Family access to our Employee Assistance Program, to support healthy living.

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📌 Category Buyer (Sydney)
🏢 Miniso
📍 Sydney