You will take ownership of subscriber growth and retention, working across both digital and offline channels to build and optimise a subscription model. This is a hands-on role - you will be executing campaigns, testing ideas, and driving results. You will work closely with the founder and a separate systems/data lead, allowing you to focus on growth, content, and performance rather than backend systems.

Key responsibilities

- Develop and execute subscription acquisition and retention strategies
- Run campaigns across email, events, partnerships, and digital channels
- Own the content calendar (books, bulletins, and future education products)
- Lead product launches, promotions, and key sales campaigns
- Improve conversion, engagement, and renewal rates




- Use data and insights to continuously optimise performance
- Support expansion into interstate markets (including NSW)

About you

- Experience in subscription or recurring revenue businesses
- A practical, test-and-learn approach to growth
- The ability to translate complex content into compelling marketing
- Commercial, hands-on marketer comfortable working across both strategy and execution

About us

We are a highly regarded, specialist legal practice with a long-standing publishing arm, including textbooks, bulletins, and emerging education products.

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📌 Growth & Subscriptions Lead (Brisbane City)
🏢 de Groots Wills & Estate Lawyers
📍 Brisbane City