Marketing and Communications Coordinator

Cheltenham Community Centre welcomes applications from people of diverse backgrounds and experiences.

Please contact Kim if you require a reasonable adjustment to participate in the recruitment process.

Key Accountabilities

Marketing planning and coordination

- Develop, implement and review an annual Marketing and Communications Plan aligned with CCC's Strategic Plan, annual priorities and available resources.
- Translate priority program needs into proportionate campaign briefs, schedules, target audiences, messages, channels and measurable outcomes.
- Maintain an organisation-wide marketing calendar and coordinate dependencies, deadlines, approvals and delivery across program areas.

Digital channels

- Maintain and progressively improve CCC's website structure, priority pages, calls to action and accessibility, working with program staff to keep information accurate.
- Apply practical search engine optimisation and improve user journeys from discovery through enquiry, booking or enrolment.
- Coordinate CCC's social media presence and deliver agreed organic and paid campaigns, including targeting priority audiences and locations.
- Maintain digital content schedules and create or coordinate reusable campaign assets across website, social media, email and print.

Email marketing and audience development

- Plan and deliver segmented email campaigns and newsletters.
- Grow CCC’s subscriber base through improved subscription pathways.
- Test subject lines, content, timing and calls to action where practical, and analyse open, click and conversion results.
- Develop simple automated communications where these add value and can be maintained within CCC's available systems and resources.

Brand, content and communications assets

- Create and update priority brochures, flyers, advertisements, banners, presentations and other promotional material using consistent CCC branding and accessible formats.
- Plan and capture suitable photography, testimonials and short-form video,



including arranging external support when approved and required.
- Maintain practical brand, voice, image, consent and file-management guidance and support staff to use approved templates consistently.

Targeted promotion and community reach

- Develop targeted campaigns for priority programs, audiences and geographic areas, informed by community need, participation data and program capacity.
- Promote programs, events, initiatives and fundraising through appropriate local and digital channels.
- Identify and coordinate marketing and referral opportunities with councils, schools, neighbourhood houses, community services, local businesses and other relevant networks.

Performance, evaluation and improvement

- Establish agreed measures for priority campaigns and monitor relevant data such as reach, engagement, website actions, enquiries, bookings, enrolments and cost effectiveness.
- Provide concise monthly reporting on delivery, results, risks and recommended improvements, and use findings to refine future activity.

Coordination, compliance and teamwork

- Work collaboratively with managers, coordinators, staff and volunteers to clarify responsibilities, coordinate marketing tasks and meet deadlines.
- Verify program information, audience needs, permissions and approvals before publication, and communicate issues or proposed solutions in a timely way.
- Manage marketing files, passwords, image permissions, brand assets and supplier records in accordance with CCC systems, privacy, child safety and recordkeeping requirements.
- Coordinate approved suppliers and expenditure within delegated authority and budgets, escalating significant reputational, privacy, safeguarding or brand matters to the General Manager.
- Participate in relevant meetings and contribute marketing knowledge, analysis and practical ideas to organisational and program planning.
- Undertake other reasonable duties consistent with the purpose, skills and Level 4 classification of the position, as directed by the Operations Manager or General Manager.

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📌 Marketing and Communications Coordinator (Melbourne)
🏢 Cheltenham Community Centre
📍 Melbourne