Key responsibilities

- Develop and run customer acquisition strategy across Meta, Google, TikTok and other channels
- Manage and optimise paid media, creative testing, audiences, campaign structure, budgets and landing pages
- Own the day-to-day performance of the Shopify store
- Improve conversion through better merchandising, navigation, product pages, landing pages, checkout and content
- Build and test bundles, upsells, cross-sells, subscriptions and gifts with purchase
- Coordinate product launches, site updates and promo campaigns
- Own email, SMS, CRM, loyalty and the whole customer lifecycle
- Build and optimise automated flows, segmentation and campaign calendars
- Build and manage the promotional and trading calendar
- Watch revenue, conversion, CAC, MER, ROAS, AOV, repeat rate, contribution margin and channel profitability

About you

- Has grown a DTC ecommerce channel before, ideally in FMCG, food, retail or another consumer brand
- Knows Shopify hands-on, not from a webinar
- Understands paid social and paid search well enough to run campaigns yourself - or keep an agency honest
- Has worked with Klaviyo or a similar retention platform
- Is comfortable reading the numbers and making commercial calls from them
- Can move between strategy and execution without waiting for someone else to do the doing




- Is curious, proactive and happy to test ideas that might not work
- Knows a campaign with a huge ROAS can still be tiny, and a campaign with huge revenue can still lose money

About us

Fancy Hank's started as a BBQ restaurant in Melbourne. Our customers kept asking to take our house-made sauces home, and after the four-hundredth request we took the hint and started bottling them. That's grown into a range of BBQ sauces, hot sauces, seasonings and condiments that's picked up more than a few awards along the way - and now lives in fridges all over the country. We've got a fast-growing retail footprint, a brand people genuinely love, and an online store with a lot more in the tank.

Part time flexibility, growing to full-time as sales grow

Negotiable remuneration based on experience and how the role is structured

A very significant performance bonus for profitable growth

A genuine equity opportunity for the person who builds this into a substantial, sustainable part of the business

Real ownership, real autonomy, and decision-makers close enough to smell the smoker

An established Australian brand with great products, proper credentials and plenty of room to grow

#J-18808-Ljbffr

📌 Ecommerce Manager (Melbourne)
🏢 Fancy Hanks Product
📍 Melbourne