Job Description

Melbourne, Australia

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Company Description
n Our Client Trinkets By Emily is a modern jewelry brand focused on delivering affordable elegance that can be worn every day. The company curates stylish, contemporary pieces designed for individuals who enjoy effortless sparkle and self-expression. With a strong online presence and a fully digital shopping experience. Trinkets By Emily connects with customers through its website and active social media channels on LinkedIn, Facebook, Instagram, and X (Twitter). The brand is growing its e-commerce footprint and is building a team passionate about fashion, digital retail, and customer-centric experiences.
n Recently they have started their online channel: https://trinketsbyemily.com/
n The tech stack used is:

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- Facebook& Instagram, Google& YouTube – In progress, Pinterest - In Progress, TikTok - In Progress, MetaShopInstagram & Facebook, Outfy- Automate Social Media
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- AmazonChannel – CED -In Progress
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Loyalty & Engagement

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- Joy:Loyalty Program
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Store Tools

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Key Responsibilities

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- Own and grow online sales through Shopify.
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- Manage Google Shopping, Google Merchant Center, Meta and other digital channels.
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- Improve SEO and organic Google visibility.
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- Increase website traffic, conversion rate and average order value.
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- Manage paid advertising and improve ROAS.
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- Develop email, SMS, abandoned-cart and customer retention campaigns.
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- Grow Facebook, Instagram and social commerce.
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- Explore and manage relevant marketplaces such as eBay and other Australian platforms.
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- Coordinate product promotions, social content, influencers and UGC.
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- Use analytics, AI and automation tools to improve marketing efficiency.
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- Report weekly on sales, traffic, conversion, advertising performance and growth opportunities.
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What We're Looking For

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- Strong Shopify knowledge.
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- Experience with Google Ads/Shopping, Meta Ads and SEO.
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- Understanding of GA4, Google Search Console and Merchant Center.
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- Strong commercial and analytical mindset.
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- Fashion, jewellery, beauty or retail experience is highly desirable.
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- Comfortable working independently in a quick-growing small business.
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Success in This Role

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You will be measured primarily on:

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Online Sales Growth | Conversion Rate | ROAS | Customer Acquisition Cost | Average Order Value | Organic Traffic | Repeat Customers

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We are looking for someone who can identify growth opportunities, implement them quickly and demonstrate measurable improvement in online sales.

📌 E-commerce Growth Manager (Victoria)
🏢 Minutes to Seconds
📍 Victoria